Starfleet Media has announced the release of The 2015 Smart Decision Guide to Hotel Property Management Systems. Featuring analyst insights and expert recommendations for deploying a next-generation solution to streamline operations, improve guest satisfaction and increase revenues, this 40-page buyer’s guide is required reading for anyone who seeks to bring these benefits to their hotel, resort or other lodging property.
A next-generation PMS should make it possible to centrally manage, track, measure, analyze and optimize the constant flow of information across all parts of the organization in real-time. Ultimately, and most importantly, it should ensure that business operations run as efficiently and as effectively as possible.
What key concepts should hoteliers keep in mind as they look to upgrade their technology capabilities? What buying considerations and evaluation criteria should influence the purchase decision? How can they maximize the value of the investment? Written by industry experts, The 2015 Smart Decision Guide to Hotel Property Management Systems addresses these and many other questions, helping prospective buyers make the right choices.
The research is based on data collected from 162 qualified survey respondents across different geographies, different types of lodging properties and different levels of the organization. The content was independently produced, providing for unbiased, fact-based information. The underwriters of this Smart Decision Guide include the following industry leaders: Agilysys, Hotelogix, Infor, MaestroPMS and RoomKeyPMS.
The 2015 Smart Decision Guide to Hotel Property Management Systems is now available for complimentary download. It can be accessed here.
Following is an excerpt from The 2015 Smart Decision Guide to Hotel Property Management Systems, released by Starfleet Media. To read the eBook in its entirety, please click here.
Early generations of hotel property management systems (PMS) focused on core functions like guest registration, room inventory maintenance, financial accounting and housekeeping assignment. The scope of activity has since expanded to encompass virtually all aspects of hotel operations. The platform capabilities have also become increasingly sophisticated and flexible. Some next-generation systems are equipped to meet the end-to-end needs of modern-day lodging properties in ways that would have been difficult to imagine only a decade ago.
Today’s systems now generally include channel management capabilities, including a web booking engine and global distribution system connectivity to automate transactions with booking agents. Many systems now integrate with third-party technologies like point-of-sale (POS) software, accounting software, keycard and access control systems, self-service kiosks, internet and telephone systems and in-room refreshment (minibar) and entertainment applications.
Some systems now come with marketing and sales tools for creating targeted promotions and campaigns based on individual guest profiles, behaviors and preferences. Some systems also include robust data analysis capabilities for generating business intelligence, including insights into emerging trends. Built-in customer relationship management features can help engender higher levels of guest satisfaction, which invariably leads to not only more repeat stays but also a larger volume of positive brand advocacy — e.g., favorable reviews on TripAdvisor and other popular sites — ultimately translating into increased hotel occupancy rates and revenue per available room (RevPAR).
Given the expanded technology capabilities, it’s no wonder that hotels, resorts and other lodging properties have come to embrace next-generation PMS as a strategic imperative. Regardless of size and the volume of business, whether their property is a no-perks budget traveler operation or a luxury resort offering first-class accommodations and premier services, or whether it exists as an independent standalone property or part of an international chain, hoteliers can compete effectively only by automating their day-to-day operations across multiple departments and functions. Indeed, next-generation PMS has fast become a prerequisite for success in today’s competitive environment.
That said, the requirements and expectations on the part of prospective buyers can vary dramatically. Consider: A large, full-service hotel, resort or casino would likely require a far more robust and comprehensive system than would, say, a small hotel, motel or inn. The latter would need a system that could handle not just basic operational functions like guest bookings, housekeeping, guest charges and maintenance management, but also revenue management, advanced reporting, and features that support an extraordinarily high level of guest service. The system may need to integrate with online booking engines and manage hotel restaurants and cocktail lounges along with spas, banquet rooms, dry cleaning and other facilities as well as such guest amenities as bed turndown service, newspaper delivery, room service and transportation shuttles. A large full-service hotel would also naturally need to support more service requests as well as more complex reservation, scheduling and inventory needs than a limited-service property.
Simply put, a next-generation PMS is designed to minimize costs and maximize revenue and profitability. The goal is to streamline day-to-day operations across the organization not only by providing better management controls but also by providing a deeper understanding of the unmet wants, needs and behaviors of guests. While the range of features and functionality may be broad, the overarching goals tend to be the same: to reduce costs through increased efficiency, generate business insights through better analytical reporting — and, ultimately, to increase RevPAR and overall profitability.
To read the eBook in its entirety, please click here.
About Smart Decision Guides
Smart Decision Guides from Starfleet Media serve as definitive resources and required reading for decision makers researching selected niche markets with the intention of making a purchase decision. The content is independently produced, without editorial involvement from company underwriters, providing for unbiased, fact-based information and buying recommendations.