About Alan Fyall & Elisabeth Poutier & Patrick Legohérel


Alan Fyall is Professor at Rosen College of Hospitality Management, University of Central Florida, USA. He has published widely in his fields of expertise and is the author of over 100 articles, book chapters and conference papers as well as 14 books. He is Co-Editor of Elsevier’s Journal of Destination Marketing & Management and Co-Editor of Contemporary Cases Online, while he also serves on the editorial boards of Annals of Tourism Research, Journal of Heritage Tourism, International Journal of Tourism Research, Anatolia and Regional Statistics.

Elisabeth Poutier is Professor of Marketing at ESSCA School of Management, France, where she is co-director of a dual Master’s Degree in Revenue Management and Service Marketing awarded by ESSCA and the State University of Angers. She holds her PhD degree in Management from the Conservatoire National des Arts & Métiers (CNAM) in Paris. In addition to her research in the fields of service marketing and revenue management, she also has a keen interest in corporate social responsibility, ethics and fair trade, and is a member of the ESSCA Research Centre in Social and Solidarity-Based Economy (CeRESS).

Patrick Legohérel is Professor at the School of Hotel and Tourism Management (ESTHUA – UFR ITBS), and member of the GRANEM Research Department, University of Angers, France. His work has appeared in academic journals such as the European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Global Marketing, Journal of Travel and Tourism Marketing, International Journal of Hospitality Management and Journal of Hospitality and Tourism Research. He is Co-Guest Editor of the Journal of Travel and Tourism Marketing Special Issue on Revenue Management (2004 & 2014). He also serves on the editorial boards of Journal of Travel and Tourism Marketing, Journal of Global Marketing, Journal of Vacation Marketing, Journal of Destination Marketing and Management, and Journal of China Tourism Research, while he reviews regularly for other academic journal such as Tourism Management.




Recent Articles by Alan Fyall & Elisabeth Poutier & Patrick Legohérel


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Revenue Management for Hospitality and Tourism

    The purpose of this book is to examine the revenue management function and to explain the mechanism of commercial decision making, from the Read More