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Recent Articles by Are Morch

Why social selling is a hotel marketer’s best friend
Let’s start with the definition – what is social selling? It is leveraging your professional brand to fill your pipeline with the right people, insights, and relationships. Read More

Facebook News Feed Changes and How it affect Hotels
There is one thing that is consistent with Facebook; it is constantly changing. And they just recently announced some improvements to News Feed to help Read More

Social Media Beginner Mistakes Hotels Should Never Make
Social media can be a major contributor of traffic to your hotel’s website and has the ability to take your company to the next Read More

10 Social Media Coaching facts Hotels need to know
Social Media Coaching explained Social Media is a tool that will help Hotels bringing the experience to customers in new ways. Direct Sales is Read More

4 Hotel Copywriting Mistakes Costing You Bookings?
In the image-driven world of hotel marketing, it’s easy to underestimate the power of words. Stunning photos grab people’s attention, but well-crafted copy provides that Read More

Why Social Selling Matters for Hotels
Why Social Selling Matters for Hotels Social Selling is the process of converting customers into Experience Ambassadors. Traditionally Hotels has brought the Customer Read More

Reviews and Reputation Management: Social Network Triggers for Hotel Occupancy and Revenue
We know that the Hotel Customer Experience today starts Online, and in many ways is influenced through your Hotels customers Social Network activities. Read More

12 Things Every Hotel should know about Google Plus
12 Things Every Hotel should know about Google Plus Google just recently did a major overhaul. These new changes is a game changer that really Read More

5 Tips To Create Exclusive Hotel Deals via Twitter
Most Hotel Decision makers focus on the ROI with Twitter. So today I will share some tips on How To Create Exclusive Hotel Deals via Read More

Build a Hotel LinkedIn Brand Presence That Drives Business Results
Research has show that LinkedIn is 277% more effective at lead generation then Facebook or Twitter. Nearly 80% of LinkedIn members wants Read More