Kelly McGuire

About Kelly McGuire


Kelly McGuire leads the Hospitality and Travel Global Practice for SAS, Institute. In this role, she is responsible for driving the offering set and setting strategic direction for the practice. Before taking on this role, she was the industry marketing manager for Hospitality and Gaming at SAS.

Ms. McGuire works with product management, sales and R&D to ensure that SAS solutions meet the needs of the market. She is responsible for the outbound messaging regarding SAS’s Hospitality and Travel capabilities, particularly in the areas of revenue management and price optimization. Ms.

McGuire works closely with IDeaS Revenue Solutions, a SAS company, helping to integrate IDeaS revenue management solution with SAS’s marketing solutions. She also works with the joint IDeaS and SAS product management team, where she is responsible for gathering requirements for ancillary revenue management solutions such as function space, spa and food and beverage. Ms. McGuire planned and executed the recent Cornell/SAS webcast series “Insights and Innovations for Hospitality and Gaming”, and was featured in the sessions on Labor Planning, Social Media, Service Facility Design and Outlook 2011.


Ms. McGuire has 18 years of experience in the hospitality industry. Before joining SAS, she consulted with Harrah’s Entertainment to develop restaurant revenue management strategies for the casinos in their major markets. Ms. McGuire was a senior consultant at Radiant Systems, working with contract food service clients on web-based administrative solutions to manage cash handling, inventory management, supply chain and labor. She also worked for RMS (Revenue Management Solutions) on menu-item pricing strategies for chain restaurants, and designed a function space revenue management system for the Westin in Singapore. She managed an upscale Creole restaurant in New Orleans, and was the general manager of a franchised Ben and Jerry’s Ice Cream Shop in the French Quarter.

Ms. McGuire has a BS from Georgetown University and a MMH and PhD in Revenue Management from the Cornell School of Hotel Administration, where she studied with renowned revenue management researcher, Dr. Sherri Kimes. Her dissertation was on the impact of occupied wait time on customer perceptions of the waiting experience. Her research has been published in the Cornell Hospitality Quarterly, Journal of Pricing and Revenue Management and the Journal of Service Management. Ms. McGuire has conducted numerous executive seminars on revenue management and capacity management.




Recent Articles by Kelly McGuire


Use Data To Increase Revenue

Six tips for a data-driven 2017

Back To Basics On Jan 24, 2017  By  0

As we approach a year that will very likely be marked with more uncertainty, increased competition from all directions and even more pressure to perform, Read More

Profile of the New Revenue Manager

Profile of the New Revenue Manager

Revenue Manager On Jun 27, 2015  By  0

Revenue management is taking on a more strategic role in the hospitality industry, with growing responsibilities and new opportunities to expand the discipline and its Read More

A Practical Guide to Big Data for Hotels

A Practical Guide to Big Data for Hotels

Revenue Management On Mar 15, 2015  By  0

Big data has become a big buzzword. Like any buzzword, all of the talk about big data has created big confusion in the marketplace, and Read More

Hospitality Trend

Top 10 Global Trends that will Impact Hospitality in 2015

Hospitality On Jan 29, 2015  By  0

We asked our partners at the Cornell Center for Hospitality Research to comment on what they are seeing in terms of trends that will impact Read More

The 15 actions for Hospitality Executives to take in 2015

The 15 actions for Hospitality Executives to take in 2015

Hospitality On Jan 10, 2015  By  0

By now you have seen dozens of articles with trends and predictions for what the hospitality industry should expect in 2015. I’m not going to Read More

How Data and Technology Will Impact Your Job

How Data and Technology Will Impact Your Job

Tech On Jan 6, 2015  By  0

It’s a great time to be in revenue management! Demand is up, rates are raising, and the revenue management discipline is getting attention at the Read More

Be thankful for great hospitality and customer service

Be thankful for great hospitality and customer service

Hospitality On Dec 1, 2014  By  0

I generally don’t use this blog to air my personal experiences, but recent events have reminded me of a few things that I think would Read More

big analytics

Big data and big analytics are a big opportunity for hotels – Part 2

Revenue Management On Nov 18, 2014  By  0

Big data is of no use unless you can turn it into information and insight.  For that you need big analytics, in the previous post about big Read More

Big data and big analytics are a big opportunity for hotels

Big data and big analytics are a big opportunity for hotels

Revenue Management On Nov 13, 2014  By  2

By infusing analytics through every phase of the guest journey, hotel managers can help shore up the complicated balance between the guest experience and revenue Read More

Integrating Revenue Management, Marketing Data and Analytics

Integrating Revenue Management, Marketing Data and Analytics

Revenue Management On Nov 5, 2014  By  2

Integrating Revenue Management, Marketing Data and Analytics , It is not news to hoteliers that there are advantages to revenue management and marketing working more closely Read More