About Kelly McGuire

Kelly McGuire leads the Hospitality and Travel Global Practice for SAS, Institute. In this role, she is responsible for driving the offering set and setting strategic direction for the practice. Before taking on this role, she was the industry marketing manager for Hospitality and Gaming at SAS.

Ms. McGuire works with product management, sales and R&D to ensure that SAS solutions meet the needs of the market. She is responsible for the outbound messaging regarding SAS’s Hospitality and Travel capabilities, particularly in the areas of revenue management and price optimization. Ms.

McGuire works closely with IDeaS Revenue Solutions, a SAS company, helping to integrate IDeaS revenue management solution with SAS’s marketing solutions. She also works with the joint IDeaS and SAS product management team, where she is responsible for gathering requirements for ancillary revenue management solutions such as function space, spa and food and beverage. Ms. McGuire planned and executed the recent Cornell/SAS webcast series “Insights and Innovations for Hospitality and Gaming”, and was featured in the sessions on Labor Planning, Social Media, Service Facility Design and Outlook 2011.

Ms. McGuire has 18 years of experience in the hospitality industry. Before joining SAS, she consulted with Harrah’s Entertainment to develop restaurant revenue management strategies for the casinos in their major markets. Ms. McGuire was a senior consultant at Radiant Systems, working with contract food service clients on web-based administrative solutions to manage cash handling, inventory management, supply chain and labor. She also worked for RMS (Revenue Management Solutions) on menu-item pricing strategies for chain restaurants, and designed a function space revenue management system for the Westin in Singapore. She managed an upscale Creole restaurant in New Orleans, and was the general manager of a franchised Ben and Jerry’s Ice Cream Shop in the French Quarter.

Ms. McGuire has a BS from Georgetown University and a MMH and PhD in Revenue Management from the Cornell School of Hotel Administration, where she studied with renowned revenue management researcher, Dr. Sherri Kimes. Her dissertation was on the impact of occupied wait time on customer perceptions of the waiting experience. Her research has been published in the Cornell Hospitality Quarterly, Journal of Pricing and Revenue Management and the Journal of Service Management. Ms. McGuire has conducted numerous executive seminars on revenue management and capacity management.