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Recent Articles by Kelly McGuire

Are revenue managers spending enough time actually generating revenue?
It’s the middle of a pandemic. Do you know what your revenue managers are up to? Even before work from home and Zoom-only interactions, the Read More

Profile of the New Revenue Manager
Revenue management is taking on a more strategic role in the hospitality industry, with growing responsibilities and new opportunities to expand the discipline and its Read More

A Practical Guide to Big Data for Hotels
Big data has become a big buzzword. Like any buzzword, all of the talk about big data has created big confusion in the marketplace, and Read More

Top 10 Global Trends that will Impact Hospitality in 2015
We asked our partners at the Cornell Center for Hospitality Research to comment on what they are seeing in terms of trends that will impact Read More

The 15 actions for Hospitality Executives to take in 2015
By now you have seen dozens of articles with trends and predictions for what the hospitality industry should expect in 2015. I’m not going to Read More

How Data and Technology Will Impact Your Job
It’s a great time to be in revenue management! Demand is up, rates are raising, and the revenue management discipline is getting attention at the Read More

Be thankful for great hospitality and customer service
I generally don’t use this blog to air my personal experiences, but recent events have reminded me of a few things that I think would Read More

Big data and big analytics are a big opportunity for hotels – Part 2
Big data is of no use unless you can turn it into information and insight. For that you need big analytics, in the previous post about big Read More

Big data and big analytics are a big opportunity for hotels
By infusing analytics through every phase of the guest journey, hotel managers can help shore up the complicated balance between the guest experience and revenue Read More

Integrating Revenue Management, Marketing Data and Analytics
Integrating Revenue Management, Marketing Data and Analytics , It is not news to hoteliers that there are advantages to revenue management and marketing working more closely Read More