Daniel Edward Craig

About Daniel Edward Craig


Daniel Edward Craig is a former hotel general manager and the founder of Reknown, a consultancy specializing in social media strategy and online reputation management. He collaborates with ReviewPro as Industry Advisor, Engagement. Visit www.reknown.com.


Daniel has 20 years of experience in the hotel and travel industries to innovative online marketing projects, online reputation management, social media strategy ,training and speaking opportunities.

Specialties in writing, project management, speaker at conferences and events, training, marketing strategy, social media strategy, online reputation management.

  




Recent Articles by Daniel Edward Craig


rate transparency

Beating OTAs at their own game with rate transparency on your hotel website

OTA On Apr 1, 2015  By  0

There’s a lot of buzz in the hotel industry these days about the rising costs of acquisition. It seems that an increasing proportion of rooms Read More

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What results can hotels expect from a Facebook page?

Facebook On Mar 11, 2014  By  0

By now most hotels have a Facebook page, but many struggle with how much time to dedicate and what results to expect. Is Facebook a Read More

Hotel Social Media Strategies in 2014

Hotel Social Media Strategies in 2014

Social Media On Dec 30, 2013  By  0

In our most recent ReviewPro webinar, Top Social Media Strategies for 2014, we asked our expert panelists to discuss the latest trends in social media Read More

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OTAs, Reviews and the New Comp Set: A Case Study for Hotels

OTA On Oct 13, 2013  By  0

 New York’s 155-room Distrikt Hotel was performing well on the major online travel agencies in terms of booking volume, but its default ranking was low, Read More

From Pricing Complaints to Personal Attacks  How to Respond to Challenging Guest Reviews

From Pricing Complaints to Personal Attacks: How to Respond to Challenging Guest Reviews

Hospitality On Nov 26, 2012  By  0

Responding to online reviews has become routine for many hoteliers, and yet every once in a while a real zinger comes along that makes you Read More

How Social Media Savvy is Your Hotel’s General Manager

How Social Media Savvy is Your Hotel’s General Manager?

Social Media On Mar 22, 2012  By  0

Thanks to social media, the role of the hotel manager has gotten a lot more complicated. How are they faring so far? Well, who hasn’t Read More

Measure of Hotel Performance

Guest Satisfaction Index: the Next Big Measure of Hotel Performance?

Hospitality On Aug 24, 2011  By  0

 Traditionally, hotels have made pricing decisions based on a combination of demand forecasts, supply, operating costs, competitor activity, and gut feel. Market performance is measured Read More

How to Make Compelling Video Content for Hotels

How to Make Compelling Video Content for Hotels

Youtube On Jul 31, 2011  By  0

There’s nothing like video to command attention online and showcase a hotel, and yet there’s a serious lack of compelling content in the hotel industry. Why? Producing Read More

Story Telling Through Social Media for Hotels Marketers

Story Telling Through Social Media for Hotels Marketers

Social Media On Feb 19, 2011  By  0

 Hotels are a rich, virtually unlimited resource for stories, and social media has created unprecedented platforms and audiences for sharing them. And yet this storytelling Read More

A Ten-Step Program

A Ten-Step Program for Easing Your Hotel’s OTA Dependency

OTA On Sep 1, 2010  By  0

These days, bashing online travel agencies has become a popular sport. The likes of Expedia, Travelocity and Priceline are being blamed for commoditizing hotels, for Read More