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Recent Articles by David Eisen

What Is GOPPAR and Why Does It Matter?
The hotel industry has long been obsessed with revenue. But if you care about a hotel’s operational health, relying on revenue alone only tells one Read More

4 Reasons GOPPAR Should Be on Your List of KPIs
With the pandemic still raging and hotel operations still in flux, hoteliers are still left figuring out what to do next. Churning out profit in Read More