Diana Friess

About Diana Friess


Diana Friess is Search Engine Marketing Manager at Blick Art Materials , she is A native of Libertyville, Illinois, a northern suburb of Chicago, Diana graduated with honors from Michigan State University with a BA in Finance and Marketing then continued her education at Harvard University earning a Master’s Degree in Business Management. 

Diana began her career in hospitality 4 years ago as the Assistant to the Hotel Manager of the Hilton Chicago.  With a focus on online marketing and social media, Diana worked in various capacities for the Hiltons of Chicago Sales Cluster and was most recently the Marketing and Communications Coordinator for the Palmer House Hilton and the Hilton Chicago.   Diana joined Blue Magnet Interactive as an Internet Marketing Account Manager in August of 2011, providing eCommerce services and web development needs to a number of hotels including brands such as Hilton and Marriott.  

Diana is Working closely with the Directors of Sales and the Revenue Managers, Diana has experience in demand generating tactics such as SEO, SEM, PPC, Email Marketing, and Digital Media, as well as soft marketing techniques like Reputation Management and Social Media. Diana currently lives in Downtown Chicago with her husband Andrew.




Recent Articles by Diana Friess


Google SEO Success Story

Search Engine Optimization And The 3 Core Factors Of Hotel SEO Success

SEO On Oct 22, 2012  By  0

Travelers are increasingly booking via the internet, with greater transparency and options more prevalent than ever.  In a Google study conducted in 2011, 37% of Read More

Online Traveler Reviews

How To Respond To Online Traveler Reviews – The Good, The Bad And The Ugly.

Hospitality On Jul 21, 2012  By  0

In an increasingly technologically savvy world, it has become second nature for both business and leisure travelers to turn to the internet to research for Read More

Social Media offline

Top 6 Ways To Promote Your Hotel's Social Media Offline

Social Media On Feb 26, 2012  By  0

Congratulations! You’ve taken the big leap and jumped into the unknown and ever-changing (sometimes overwhelming and scary) realm of social media.  You have read and Read More