Digna Martinez Kolar

About Digna Martinez Kolar


Digna Martinez Kolar Working intimately with hotels all over the world, Digna Martinez Kolar boasts a strong global background in hotel operations, revenue management, consulting and strategic pricing. As the Senior Advisor at IDeaS Revenue Solutions, Digna leads advisory services initiatives for the Americas region, assisting hospitality companies of all sizes to build and enhance their total revenue performance and price optimization capabilities. Prior to joining the IDeaS global team, Digna spent 11 years in leadership roles at InterContinental Hotels Group (IHG). Her roles with IHG previously included the Regional Head of Revenue Management for Japan, Korea, the Middle East and Africa, as well as the Global Pricing Implementation and Business Integration Manager. Having deep expertise in the deployment and structuring of pricing and revenue management processes, Digna helps clients build sustainable revenue management cultures in multi-cultural and diverse organizational environments. Digna holds an MBA in Hospitality Management IMHI, a joint program of Cornell University and ESSEC, and currently lives in sunny California with her husband.




Recent Articles by Digna Martinez Kolar


Automation revenue manaement

Revenue management automation for the modern hotelier

Revenue Management On Jun 6, 2017  By  0

A common challenge for hotels is having too many cooks in the revenue management kitchen. A revenue manager may leave a strategy meeting confident they’re Read More

How to win in revenue management

How to lose revenue in ten ways

Back To Basics On Jun 6, 2017  By  0

As the old saying goes: “There’s a fine line between love and hate.” The same could be said for your revenue strategy and its ability Read More