Frederic Gonzalo

About Frederic Gonzalo

Frederic Gonzalo is Senior marketing and communications expert & speaker with 18 years expertise in the travel and hospitality industry. Consulting since early 2012, I provide strategic planning, social media & mobile development counseling to small and medium businesses alike.

Frederic Gonzalo is passionate about marketing and communications, with over 19 years of experience in the travel and tourism sphere. Early 2012, he launched Gonzo Marketing and works as a strategic marketing consultant, professional speaker and trainer in the use of new technologies (web, social media, mobile). He writes a regular column on e-tourism for TourismExpress, and collaborates to influential sites such as Social Media Today, Business2Community, Skift, Tnooz and ehotelier. He was ranked most influential blogger for e-tourism and travel in the province of Quebec (Canada) and among most influential bloggers for marketing & social media in the province of Quebec (Canada).

Recent Articles by Frederic Gonzalo

Facebook Videos

Facebook Videos: The Heat Is (Still) On!

Facebook On Jan 30, 2016  By  0

When it comes down to effective storytelling, there are few marketing tactics as popular as video, through images, sound and movement, videos appeal to a Read More

How will OTAs evolve in 2016?

How will OTAs evolve in 2016?

OTA On Jan 24, 2016  By  0

In the past two or three years, I was fortunate to speak at a variety of travel industry events about the state of online distribution Read More

Facebook ads

10 Ways To Target Travelers With Facebook Ads.

Facebook On Nov 29, 2015  By  0

With an active user base of more than 1.55 billion people, Facebook has become a major player in the online marketing sphere, in particular within Read More

billboard effect

OTAs and the billboard effect

OTA On Aug 6, 2015  By  0

In the tug of war between hoteliers and online travel agencies (OTA), have you ever wondered why hotels just don’t bother working with OTA anymore Read More

OTAs  Friend or foe

OTAs: Friend or foe?

OTA On Apr 17, 2015  By  0

If you ever attend a party with hoteliers, or if you know someone working in the hospitality marketing sphere, one sure way to spark a Read More


The OTA duopoly: Priceline vs Expedia

OTA On Mar 15, 2015  By  3

  Online Travel Agencies, better known as OTA, have been around for almost 20 years, so we really shouldn’t treat them as a novelty by now. Expedia was Read More

5 digital marketing trends for 2015

5 digital marketing trends for 2015

Hospitality On Nov 18, 2014  By  0

I know, it’s always a tricky thing to (try to) predict the future but it’s also a fun exercise. It’s a sound way to reflect Read More

Photos impact bookings more than reviews

Photos impact bookings more than reviews

Reservation On Oct 29, 2014  By  0

According to a recent study published by TripAdvisor, it would seem like photos have the greatest impact driving engagement from travelers researching on hotel and Read More

the love-hate relationship

Hotels and OTAs: the love-hate relationship

OTA On May 9, 2014  By  0

If you ever walk into a room filled with hoteliers or folks working within the hotel marketing field, there are a variety of ways to Read More

images (1)

5 tips for your new Twitter profile

Twitter On May 1, 2014  By  0

Well, I had been hearing about “it” for the past week in various blog posts and tweets, and so I was excited to receive an Read More