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Recent Articles by Gabor Forgacs

Revenue Management Challenges for 2013 A Top-Five List
It is fair to say that Revenue Management in the hotel industry has arrived. It has become part of the mainstream over the years: we Read More

The Room Rate Conundrum: The Leap from Tactical to Strategic
We all make tactical room rate adjustments on a daily basis. We need higher occupancy, increased cash-flow, plus show the owners how hard we tried. Read More

Revenue Management: Maximizing Revenue in Hospitality Operations
Revenue Management provides a solid understanding of revenue management’s key concepts and the selective application of its most effective strategies for hospitality operations. This Read More

Revenue Management: Tactical Discounting
Discounting in the tactical context is done to maximize revenue generation in the short term. If a hotel believes that downward rate adjustments will provide Read More

Revenue Management: Dynamic Pricing
Dynamic pricing means that a hotel will change its room rates daily or even within a day if up-to-the-minute market information reveals the need for Read More

Top ten revenue management mistakes hotels can make.
Here you will find the list of the ten mistakes made related to Revenue Management in the hotel industry. 10) To recognize Revenue Management as Read More