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Recent Articles by Ira Vouk

Revenue Management 101 5 easy steps to successful Revenue Management for midscale and limited service hotels Part II
In previous part of the article Ira Vouk, go through the concept of revenue management and how it could be implemented in the limited service Read More

Revenue Management 101 5 easy steps to successful Revenue Management for midscale and limited service hotels Part I
What is Revenue Management? Why revenue needs to be managed? The answer is obvious: to increase profits. Unfortunately, not all hotel operators understand the importance Read More

Automation in Hospitality Revenue Management
The slogan of the successful Revenue Management is to sell the right product to the right customer at the right time and for the right Read More

Are you also afraid of overselling? You’re not alone
Introduction As we know, overselling (or overbooking) is a technique used in Revenue Management to offset anticipated cancellations and no-shows (wiki has an article on Read More

Things you didn’t know about RevPAR (or: ARPAR as a better performance indicator)
Part 1: The basic concept There are three most popular indexes that are currently used in the Revenue Management science: Occupancy: percentage of Read More

5 reasons NOT to follow your competitors’ prices
Continuing our conversation about the stereotypes in the Hospitality industry… Another misconception that is still prevalent among hotels of all sizes and star ratings is Read More

3 biggest myths about hotel Occupancy
Occupancy is one of the three main indexes used in the science of Revenue Management (along with ADR and RevPAR). It is the percentage of Read More