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About Ira Vouk
Ira is the VP of Business Development at iRates , a successful Revenue Manager at multiple hotel properties. She was selected as Top 5 Revenue Managers in the country in 2013 by HSMAI. With a background in sociology and marketing research, she has been able to apply her knowledge and experience to the hotel industry and develop many innovative ideas.
Ira has developed a new index for profit maximization (Adjusted RevPAR) and teamed up with a group of R&D developers to design a revolutionary automated Revenue Management tool – iRates, a new-generation software based on the fusion of Revenue Managers’ expertise and contemporary Computer Intelligence algorithms of Machine Learning. Ira has MA in Sociology, MBA, 10 years of experience in hospitality Revenue Management, she is a professional Revenue Management consultant, Certified Revenue Manager and Certified Hospitality Administrator. She is a very dynamic and unique person and dedicates herself to the hospitality industry with deep interest and passion, constantly growing as a professional and providing her input into the field of Revenue Management.
Recent Articles by Ira Vouk
Revenue Management trends at the end of the decade, or Hindsight 2020
Revenue Management is a set of optimal strategies that are aimed to yield the highest potential revenues and profits for capacity-constrained and perishable assets (hotel/hostel Read More
2 Types of Data Needed for Successful Dynamic Pricing
What is Dynamic Pricing? As we know, the main goal of Revenue Management is to sell the right product to the right customer at the right Read More
Pricing intelligence tools offered by OTA's… to trust or not to trust?
As Revenue Management becomes more and more relevant in the Travel industry and more hotels finally begin to understand the importance of dynamic pricing fluctuations, Read More
Revenue Management 101 5 easy steps to successful Revenue Management for midscale and limited service hotels Part II
In previous part of the article Ira Vouk, go through the concept of revenue management and how it could be implemented in the limited service Read More
Revenue Management 101 5 easy steps to successful Revenue Management for midscale and limited service hotels Part I
What is Revenue Management? Why revenue needs to be managed? The answer is obvious: to increase profits. Unfortunately, not all hotel operators understand the importance Read More
Automation in Hospitality Revenue Management
The slogan of the successful Revenue Management is to sell the right product to the right customer at the right time and for the right Read More
Are you also afraid of overselling? You’re not alone
Introduction As we know, overselling (or overbooking) is a technique used in Revenue Management to offset anticipated cancellations and no-shows (wiki has an article on Read More
Things you didn’t know about RevPAR (or: ARPAR as a better performance indicator)
Part 1: The basic concept There are three most popular indexes that are currently used in the Revenue Management science: Occupancy: percentage of Read More
5 reasons NOT to follow your competitors’ prices
Continuing our conversation about the stereotypes in the Hospitality industry… Another misconception that is still prevalent among hotels of all sizes and star ratings is Read More
3 biggest myths about hotel Occupancy
Occupancy is one of the three main indexes used in the science of Revenue Management (along with ADR and RevPAR). It is the percentage of Read More
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