Jean Francois Mourier

About Jean Francois Mourier


Jean Francois Mourier arrived in South Florida in 2003 after a successful and distinguished career in Europe as a trader, financial analyst and director for a number of top firms including Merrill Lynch, ING Barings and others. He joined a small Miami Beach hotel management firm as a financial analyst.

Applying his vast experience in finance, pricing and technology, he soon revamped the company’s revenue management methods, with dramatic results. Occupancy at The Palms Hotel and The National Hotel in Miami Beach increased from 63% in 2003 to 96% in 2007, while steadily increasing average room rates. This was remarkable, but not surprising in light of Jean Francois’ earlier achievements in the finance trade, where he modernized operations by introducing options and new products, increased customer sales by 100% through aggressive pricing strategies, sales training and product marketing, and doubled new issue business.

A few months after joining the company, Mourier added the position of Director of Revenue Management to his resume and implemented a unique and revolutionary pricing scheme that yielded a 100% increase in revenues, earning him several awards in recognition of his out-of-the box creativity and methodology. In addition, he successfully trained and managed three programmers and four executives in his methods and philosophies, ensuring the perpetuation of his management, marketing and pricing policies.

In 2007, along with his colleague and 25-year veteran of the hospitality industry, Bruno Perez, Mourier founded RevPar Guru to provide the Yield Dynamic Price Engine, an integrated revenue management and pricing solution, to others in the hospitality industry.

 

 

 




Recent Articles by Jean Francois Mourier


The Pros & Cons of the Commonly Used Booking Restrictions

The Pros & Cons of the Commonly Used Booking Restrictions

Reservation On Apr 27, 2015  By  0

Every hotelier has used a restriction in their pricing strategy at one time or another. Whether a minimum length of stay (MinLOS) requirement over a Read More

How to think beyond the compset

How to think beyond the compset

Back To Basics On Nov 20, 2014  By  0

For many, many years, hotels have used their property’s compset (also known as the competitive set) in order to gauge their hotel’s performance against the Read More

Is Revenue Management Only Useful for Luxury Hotels?

Is Revenue Management Only Useful for Luxury Hotels?

Revenue Management On Oct 8, 2014  By  0

In the past, revenue management was a practice that only high-end, luxury properties implemented for two major reasons: first, it was hugely cost prohibitive, and Read More

Revenue Management How to Price Your Rooms Correctly Every Time

Revenue Management: How to Price Your Rooms Correctly Every Time

Pricing On Jun 24, 2014  By  0

In today’s highly competitive travel industry, implementing effective real-time pricing strategies has become an operational imperative for all hotels, no matter their size, type or Read More

How to Increase Direct Bookings For Your Hotel

How to Increase Direct Bookings For Your Hotel

Reservation On Apr 1, 2014  By  0

Promoting your property online is crucial to the success of any hotels’ business today. Properly promoting your hotel through the online channel (including OTAs, the Read More

Mobile compatible

Is Your Hotel’s Revenue Management Strategy ‘Mobile-Compatible’?

Revenue Management On Mar 25, 2014  By  0

If you have read any hotel trade publications, listened to the news or watched the average consumer book a vacation in the past year, you Read More

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Pricing Systems 2.0 – Part Two

Pricing On Dec 19, 2013  By  0

Last week, I wrote Part One of this article series, which provides a checklist for hoteliers to determine whether your revenue management system is up Read More

Hotel Pricing Systems 2.0 Part 1

Pricing On Nov 29, 2013  By  0

The end of every year brings a time for everyone to look back on the year prior and make resolutions for how we will live Read More

What Not to Do in Revenue Management

What Not to Do in Revenue Management, Part One

Back To Basics On Sep 6, 2013  By  0

 Today, most articles are full of advice: best practices, tips, tricks and information that will help you do your job better. But as useful as Read More

What Not to Do in Revenue Management 1

What Not to Do in Revenue Management, Part Two

Back To Basics On Sep 6, 2013  By  0

You probably saw Part One of this series run here in early September, but in case you didn’t, I’ll get you up to speed. “What Read More