Judy Singer

About Judy Singer


Judith L. Singer, Ed.D., ISHC, is the President & Co-Owner of Pompano Beach, Florida-based Health Fitness Dynamics, Inc. (HFD Spa) (www.hfdspa.com) an internationally recognized and pioneering spa consulting company that specializes in planning, marketing and operational advisory services for spas within fine hotels, resorts, day spas and mixed-use developments.


HFD is dedicated to helping spas be marketable and profitable business ventures. HFD has developed a highly detailed, turn-key spa development program from concept to opening. HFD has also created a unique, comprehensive business coaching program and business-management tools to help spa directors, directors of finance, general managers and asset managers to collect, measure, understand and monitor financial and marketing data so spas can make strategic decisions that will improve their potential to be viable, successful business ventures.


Since its inception in 1983, HFD has been the consulting firm to over US$750 million of completed spa projects. A partial list of clients includes: The Allison, Banyan Tree Mayakoba, Mount Washington Resort, The Umstead Hotel and Spa, Rosewood Mayakoba, Canyon Ranch in the Berkshires, Little Dix Bay, Four Seasons Hulalai, Miraval, Malliouhana, Cranwell, Pinehurst, The Homestead, The Greenbrier, Bacara, Silverado and the Delano.


Dr. Singer is the past chairperson of The International Society of Hospitality Consultants (www.ISHC.com) and was on the ISPA Committee for the inaugural edition of the Uniform System of Financial Reporting for Spas.




Recent Articles by Judy Singer


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Spa Economics & Metrics: Do you really know how your spa is doing? Part I

Spa On Oct 20, 2012  By  0

 Is the Spa Industry Fiscally Healthy? We all know that any new four or five-star resort and many luxury urban hotels need to have a Read More

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Spa Economics & Metrics: Do you really know how your spa is doing? Part II

Spa On Oct 20, 2012  By  0

 Spa Metrics: The Data is Available But What Do We Do With It? Ben Campsey Over the years I have been privileged to work with Read More

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Spas Are Hot, Don’t Get Burned. Part II

Spa On May 14, 2004  By  0

Understanding the realities and steps for a marketable and profitable spa Spas have gone from being a luxury to an amenity to a necessity for Read More

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Spas Are Hot, Don't Get Burned. Part I

Spa On Jan 5, 2004  By  0

Understanding the realities and steps for a marketable and profitable spa Spas have gone from being a luxury to an amenity to a necessity for Read More

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How To Make Your Resort SPA Profitable

Spa On May 20, 2002  By  0

My name is Judy Singer and I, along with my business partner, Patty Monteson, am the owner of Health Fitness Dynamics, Inc. (HFD). HFD is Read More

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Most Spas Leave Money on the Table

Spa On Apr 15, 2002  By  0

In the mid-1980s, it started to become popular to add spas to resorts. Most spas were located in upscale, independent resorts and were considered to Read More