Klaus Kohlmayr

About Klaus Kohlmayr


As IDeaS Chief Evangelist, Klaus Kohlmayr challenges strategic processes, stimulates thought-provoking conversations and reinvigorates the future of revenue management and pricing within the hospitality and travel industries.

A natural contrarian, Mr. Kohlmayr  has challenged the status quo for over 20 years. He re-joined IDeaS from TSA, where he led the company’s global commercial, operations and strategic partnership initiatives. During his previous stint with IDeaS, he started the company’s global consulting division — leading a team that partnered with top hotel companies. Together they pioneered the industry’s first group price optimization and function space revenue management proof-of-concepts in a real-world environment.

Mr. Kohlmayr  developed his passion for the hotel industry at the Hotel Management and Catering School in Villach, Austria, where he received a Bachelor of Science in Hotel Management. An advocate of lifelong learning, he has since studied business at Henley Management College, real estate investment and asset management at Cornell University’s School of Hotel Administration; and finance and strategy at the Singapore Management University.

Mr. Kohlmayr as been an active participant in various advisory boards, including HSMAI in Asia Pacific and the Americas, and the Cornell-Nanyang Institute of Hospitality Management, Singapore. He not only loves to challenge the status quo, but wholly welcomes being challenged in new ways of thinking.




Recent Articles by Klaus Kohlmayr


Klaus Kohlmayr

Why it’s still the Roaring ‘20s for hotel revenue management

Revenue Management On Jan 11, 2021  By  0

Remember all the big aspirations we had heading into 2020? I myself made some pretty bold claims about this new decade being the “golden age Read More

Klaus Kohlmayr

Revenue Management of the Future Will Require a Human, a Computer and a Dog: The Role of Humans in the Future of Revenue Management

Revenue Management On Nov 11, 2018  By  0

Everything we love about civilization is a product of intelligence, so amplifying our human intelligence with artificial intelligence has the potential of helping civilization flourish Read More

Effective Front Desk Upselling

Effective Front Desk Upselling Increases Online Reputation by 25% While Driving Added Property Revenue

Hospitality On Dec 18, 2014  By  1

Implementing effective upselling methodology into a hotel’s front desk protocol has long been demonstrated to have a substantially positive and immediate effect on property revenues. Read More

Customer satisfaction

Finding Your Upsell Sweet Spot : Maximizing Both Guest Satisfaction and Revenue

Back To Basics On Mar 29, 2014  By  9

Despite occupancy rates that have returned to pre-recession levels in many parts of the world, it is still not clear what 2014 will hold for Read More

Rate Optimization

Rate Optimization: Enhancing Your Hotels Pricing Strategy

Pricing On Jun 24, 2012  By  0

For many hotels, developing effective pricing strategies remains a complex issue. Increasingly, savvy hoteliers are turning to specialist revenue managers, whose goal, ultimately, is to Read More