Larry Mogelonsky is the founder and chief executive officer of LMA Communications Inc., a marketing agency based out of Toronto, Canada. The early years of his marketing career were spent with Procter & Gamble, PepsiCo and as the management supervisor for Four Season Hotels & Resorts at a leading advertising agency. In 1991, he formed LMA as a specialty consultancy for hospitality and tourism.
Upon its founding, LMA was promptly charged with the role of strategic director for Preferred Hotels & Resorts Worldwide. Mr. Mogelonsky conducted worldwide surveys and helped write the strategic plan that is still in place today. In addition to Preferred, LMA increased its hospitality business with hotel clients in North America, Asia and Europe. LMA also manages Canadian tourism for VISIT Florida, City of Philadelphia and the island nation of Grenada.
Mr. Mogelonsky is a highly published writer in the field of hospitality marketing and management, syndicated weekly in seven leading industry publications. He serves as a contributing writer to Hotels Magazine, Hotel News Now, Hotel Executive, eHotelier, Hotel Interactive and Canadian Lodging News. He is an associate of G7 Hospitality and a member of both Cayuga Hospitality Advisors and Laguna Strategic Advisors. Larry has been a keynote speaker at industry conferences in Europe, Asia and North America.
Mr. Mogelonsky’s second book, “Llamas Rule” is available as of September 2013. This 504-page anthology book addresses many contemporary issues facing hotel managers. “Llamas Rule” is available through Amazon and Barnes & Noble along with Larry’s first book, “Are You an Ostrich or a Llama?”
Mr. Mogelonsky’s knowledge of marketing has been demonstrated through the accumulation of numerous awards at HSMAI (Hospitality Sales and Marketing Institute). This also includes the only win outside of the United States of the coveted Platinum level award and recognition as TravelClick’s ‘Worldwide e-Marketer of the Year.’
Mr. Mogelonsky holds an Honors Bachelor of Engineering degree from Concordia University, a Masters of Business Administration from McMaster University and a registered Professional Engineering accreditation in the Province of Ontario, Canada. He resides in Toronto with his wife, Maureen, of 33 years and a 120-pound Bouvier des Flandres named Caesar.
Let’s get the acronyms out of the way so there’s no confusion: – RevPAR = Revenue Per Available Room – RevPOR = Revenue Per Occupied Room – RevPAG = Revenue Per Available Guest The first term, RevPAR, Read More