Larry Mogelonsky

About Larry Mogelonsky

Larry Mogelonsky is the founder and chief executive officer of LMA Communications Inc., a marketing agency based out of Toronto, Canada. The early years of his marketing career were spent with Procter & Gamble, PepsiCo and as the management supervisor for Four Season Hotels & Resorts at a leading advertising agency. In 1991, he formed LMA as a specialty consultancy for hospitality and tourism.

Upon its founding, LMA was promptly charged with the role of strategic director for Preferred Hotels & Resorts Worldwide. Mr. Mogelonsky conducted worldwide surveys and helped write the strategic plan that is still in place today. In addition to Preferred, LMA increased its hospitality business with hotel clients in North America, Asia and Europe. LMA also manages Canadian tourism for VISIT Florida, City of Philadelphia and the island nation of Grenada.

Mr. Mogelonsky is a highly published writer in the field of hospitality marketing and management, syndicated weekly in seven leading industry publications. He serves as a contributing writer to Hotels Magazine, Hotel News Now, Hotel Executive, eHotelier, Hotel Interactive and Canadian Lodging News. He is an associate of G7 Hospitality and a member of both Cayuga Hospitality Advisors and Laguna Strategic Advisors. Larry has been a keynote speaker at industry conferences in Europe, Asia and North America.

Mr. Mogelonsky’s second book, “Llamas Rule” is available as of September 2013. This 504-page anthology book addresses many contemporary issues facing hotel managers. “Llamas Rule” is available through Amazon and Barnes & Noble along with Larry’s first book, “Are You an Ostrich or a Llama?”

Mr. Mogelonsky’s knowledge of marketing has been demonstrated through the accumulation of numerous awards at HSMAI (Hospitality Sales and Marketing Institute). This also includes the only win outside of the United States of the coveted Platinum level award and recognition as TravelClick’s ‘Worldwide e-Marketer of the Year.’

Mr. Mogelonsky holds an Honors Bachelor of Engineering degree from Concordia University, a Masters of Business Administration from McMaster University and a registered Professional Engineering accreditation in the Province of Ontario, Canada. He resides in Toronto with his wife, Maureen, of 33 years and a 120-pound Bouvier des Flandres named Caesar.

Recent Articles by Larry Mogelonsky


Making Your Spa Profitable in the New Normal with Integrated Tech

Spa On Mar 10, 2021  By  0

With so much focus on getting heads in beds amidst the constant drama of COVID-19, hoteliers can forget that there are other profit makers built Read More

Why Guests Still Call Your Voice Reservations Channel And What You Should Do About It

Leveraging PMS Technology Integration to Increase Hotel Revenues in 2021

Tech On Dec 4, 2020  By  0

Budget season for hotels this year is a tedious affair with COVID-19 hindering us from using previous year’s data and operational playbooks to accurately forecast Read More

The Key to REVPAR Recovery – New Business Development

RevPAR vs RevPOR vs RevPAG

Back To Basics On Oct 5, 2015  By  0

Let’s get the acronyms out of the way so there’s no confusion: – RevPAR = Revenue Per Available Room – RevPOR = Revenue Per Occupied Room – RevPAG = Revenue Per Available Guest The first term, RevPAR, Read More

Sales promotion

Group Sales Promotions in Ten Steps

Back To Basics On Mar 26, 2015  By  0

Ten step formulas are in vogue when it comes to conveying a simple guideline for marketers to follow. Here is one designed for making better Read More


Is It Too Late to Fight Back Against Airbnb?

OTA On Mar 17, 2015  By  0

Despite what many have dismissed as a mere blip on the radar, Airbnb is a force to be reckoned with and we have yet to Read More

Teach Your Guests About BAR Rates

Teach Your Guests About BAR Rates

Hospitality On Dec 18, 2014  By  0

Do your guests know what BAR stands for? Not likely. Unless they have worked or are presently working in the hotel industry, chances are correctly Read More

hospitality management

What is hospitality?

Hospitality On Oct 21, 2014  By  0

Traveling is a perfect time for self-reflection, and staying at a hotel is likewise great for contemplating aspects of our industry. As I sit in Read More

road map

A Food & Beverage profitability road map

Resturant On Jul 28, 2014  By  0

Food and beverage is an area of hospitality that I consider integral and yet it comes with a lot of unpredictability. That’s why it’s always Read More


Ten Quick Ideas for Summer 2013 for Hoteliers

Hospitality On May 22, 2013  By  0

Ah, the long hot days of summer. Plenty of sunshine, plenty of heat. While many properties are hoping for their best few months, here are Read More

Reviewing Tingo and Its Price Protection Model

Reviewing Tingo and Its Price Protection Model

OTA On Dec 31, 2012  By  0

By Larry Mogelonsky Before I get into my observations and conclusions regarding this online travel agency, TINGO (, let me take you to a parallel Read More