Laszlo Puczko

About Laszlo Puczko


László is an internationally acknowledged expert and visionary in the health, wellness and medical travel, hospitality and tourism arenas. As an economist specializing in tourism, he has led such benchmark research as “Medical Tourism and Wellness Tourism: Where do Spas Fit?” for the Global Spa Summit and the ”Exploring Health Tourism” for the United Nations World Tourism Organization and European Travel Commission.
Over the past 25+ years, Laszlo has honed his expertise in product development, experience mapping and design, impact assessment and marketing. He is a frequent presenter and trainer at international professional and academic conferences addressing such topics as performance benchmarks, competitive product development, the role of travel in wellbeing and product conceptualization. He is a trainer of marketing and product development at both property and destination levels.
László has written and co-authored several benchmark books and articles on health tourism, cultural management and destination marketing including Health Tourism and Hospitality: Spas, Wellness and Medical Travel. László graduated as an economist specializing in tourism from Budapest University of Economics and holds a PhD on the Environmental Impacts of Tourism from Budapest University of Economics. He is a Certified Management Consultant (CMC) and Past President of the Association of Tourism Consultants in Hungary. He was a manager at KPMG, the global advisory firm’s Travel, Leisure and Tourism Group (Europe & Middle East) and served as advisor on private as well as public sector projects. 




Recent Articles by Laszlo Puczko


Spa 26

What Do Your Hotel Spa Guests Want?

Spa On Jul 27, 2019  By  0

We all know the industry mantra: hotel spas face multiple challenges; from stand-alone wellness access points such as spas or wellness centers to home-spa products. Read More

Spa 51

4 Key Points to Identify if Your Hotels Need a Spa

Spa On Jul 27, 2018  By  0

‘A new hotel without a spa? Is that even possible within the hotel brand that we want? Probably not as per brand standards. Seems like Read More

Spa Reservations Training Tips

Beauty. Spa. Wellness. What is the Next Big Trend for Hotels?

Spa On Jul 27, 2016  By  0

A new upscale hotel development without a spa or wellness centre? Quite probably no. What not that long ago was a differentiating service element now Read More