Marco Benvenuti

About Marco Benvenuti

Marco Benvenuti is currently the Chief Analytics & Product Officer at Duetto Research, which he co-founded in February 2012.

 In June of 2010, Benvenuti co-founded Duetto Consulting with Patrick Bosworth. Duetto Consulting assists operators who are not satisfied with their performance and have decided to explore new marketing strategies to profitably grow revenue. Clients of Duetto Consulting include hotels, gaming resorts, sports management operators and travel-related investors.

 In June 2008, Benvenuti founded and managed a brand new department called Enterprise Strategy at Wynn and Encore in Las Vegas. As Executive Director of Enterprise Strategy, he oversaw revenue management, data analytics, direct marketing and the online channels. He stresses that the main goal of Enterprise Strategy is to fill the properties with the most profitable customers.

 While at Enterprise Strategy, Benvenuti selected and deployed multiple systems, including revenue management, campaign management, analytics and distribution. He also patented two unique inventions: the Pricing Engine for one-to-one dynamic pricing (sole inventor) and the Enterprise Value Algorithm for calculating the value of every customer (co-inventor).

 In 2007, Marco Benvenuti began working at Wynn Las Vegas as a Director of IT in charge of hotel systems. He oversaw the following systems: property management, revenue management, room reservations, room keys and uniform control. During his tenure, Benvenuti setup all of the hotel systems for the opening of Encore.

 Prior to joining Wynn, Benvenuti worked in the President’s Associate Program at Harrah’s in the Business Strategy team for the Las Vegas Region. He was a critical part in the profit optimization of the 20,000-room Las Vegas portfolio. He also worked for Expedia as a Market Manager and spent a year with Four Seasons in its prestigious management-training program.

 Benvenuti completed a Master of Management in Hospitality degree at Cornell University and graduated from the School of Hotel Administration at the University of Nevada, Las Vegas.

 Marco moved to the US in 1999. Prior to that, he lived in his hometown of Livorno on the beautiful coast of Tuscany.

Recent Articles by Marco Benvenuti


Get Real About your Forecast Error

Forecasting On Oct 28, 2013  By  0

Too many people in the hotel industry who purport to be revenue management experts don’t understand what forecasting error is or how to accurately calculate Read More