Natalie Osborn

About Natalie Osborn


Natalie Osborn is the senior solutions architect for SAS Institute’s Hospitality and Travel practice, and an 18+ year veteran of hospitality and hospitality technology solutions development, specializing in revenue management. Prior to joining SAS, Natalie was the director, product marketing for Minneapolis-based IDeaS Revenue Solutions, where she worked from 2000 to 2011.




Recent Articles by Natalie Osborn


Forecasting and Optimizing Digital Media Mix for Hospitality

Forecasting and Optimizing Digital Media Mix for Hospitality: Let’s get practical!

Forecasting On Dec 18, 2014  By  14

Last week, I spoke to Suneel Grover, senior solutions architect for digital intelligence at SAS, about how better data and integration can drive improvements in Read More

Web analytics for hospitality: It’s time for better data and better integration

Web analytics for hospitality: It’s time for better data and better integration

Tech On Dec 8, 2014  By  0

There’s a lot of talk about modernizing hospitality marketing – and most of it is dependent on finally cracking the nut between online and offline Read More