Richard Evans

About Richard Evans


Richard Evans is Founder of Revenue Report Card, LLC – evaluates Area Production (demand) and determines client market share for hotels, airlines, car rental and cruise lines. Collects, Compiles and Correlates Area Channel Pace (all channels).

Mr. Evans has been an executive hotelier for over 25 years. He obtained the following certifications: Hotel Administration, Hotel Accounting Executive, Revenue Management Executive and has completed the Advanced Cornell Revenue Management Certification. He has served hotels as Asset Manager, CFO, General Manager and Revenue Director As a leader in revenue management he has chaired revenue management seminars at the University level as well for a hospitality related conference. As a recognized expert in Condo-Hotels he has provided testimony in the US and continues to do so. “The Definitive Study of Condo-Hotels” has been authored by Mr. Evans and is to be released in 1/15. As a Blogger Evans created and maintains the site http://condohotelanswers.com/ .  




Recent Articles by Richard Evans


Maximizing RevPAR in 2015 and Beyond

The Merchant Model Effect on ADR, RevPAR & Profitability

Revenue Management On Apr 12, 2017  By  0

Is stating that the industry standard of ADR and RevPAR “is an imperfect science” a provocative statement? Two ocean front hotels (Exhibit “A”) sit side Read More

Mega Vacation Rental Companies vs Hotel Brands

Mega Vacation Rental Companies vs Hotel Brands

Back To Basics, Hospitality On Jan 24, 2017  By  0

A study of the “Mega Vacation Rental” business model (companies with a minimum of fifty and often hundreds of rental units) shows some significant differences Read More

Hotel Sales vs Hotel Revenue

Hotel Revenue VS Hotel Sales !

Revenue Management On Jan 7, 2016  By  0

Marketing Segmentation has been the standard through which hotels have reported revenues for many decades.  The result is that many executives feel comforted by this format Read More

Merchant Model Effect on ADR and RevPAR

The Merchant Model Effect on ADR and RevPAR

Back To Basics On Dec 3, 2015  By  0

Is stating that the industry standard of ADR and RevPAR “is an imperfect science” a provocative one? The Merchant Model has been used by Wholesalers, Read More

Conflicts

Certain Conflicts between RM and CFO Can Not Be Avoided – Super Bowl 2007

Revenue Manager On Nov 11, 2014  By  0

There are times, when it is impossible to avoid conflict between the Revenue Manager and CFO (or Controller). At these times, the TRUST (that I Read More

The New Generation of Revenue Managers can make Big Impacts in Budgeting Considerations

The New Generation of Revenue Managers can make Big Impacts in Budgeting Considerations

Budgeting On Oct 27, 2014  By  0

There were times when the hotel accountant would lock his/herself in a back room and not come out until the budget was done! Those days Read More

Bridging the GAP between the Revenue Manager and CFO

Bridging the GAP between the Revenue Manager and CFO

Revenue Manager On Oct 21, 2014  By  0

Having worn the different hats of GM, CFO and RM I believe has given me a unique perspective with regard to revenue management. In a Read More