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About Richard Evans
Richard Evans is Founder of Revenue Report Card, LLC – evaluates Area Production (demand) and determines client market share for hotels, airlines, car rental and cruise lines. Collects, Compiles and Correlates Area Channel Pace (all channels).
Mr. Evans has been an executive hotelier for over 25 years. He obtained the following certifications: Hotel Administration, Hotel Accounting Executive, Revenue Management Executive and has completed the Advanced Cornell Revenue Management Certification. He has served hotels as Asset Manager, CFO, General Manager and Revenue Director As a leader in revenue management he has chaired revenue management seminars at the University level as well for a hospitality related conference. As a recognized expert in Condo-Hotels he has provided testimony in the US and continues to do so. “The Definitive Study of Condo-Hotels” has been authored by Mr. Evans and is to be released in 1/15. As a Blogger Evans created and maintains the site http://condohotelanswers.com/ .
Recent Articles by Richard Evans
Hotel Revenue VS Hotel Sales !
Marketing Segmentation has been the standard through which hotels have reported revenues for many decades. The result is that many executives feel comforted by this format Read More
The Merchant Model Effect on ADR and RevPAR
Is stating that the industry standard of ADR and RevPAR “is an imperfect science” a provocative one? The Merchant Model has been used by Wholesalers, Read More
Certain Conflicts between RM and CFO Can Not Be Avoided – Super Bowl 2007
There are times, when it is impossible to avoid conflict between the Revenue Manager and CFO (or Controller). At these times, the TRUST (that I Read More
The New Generation of Revenue Managers can make Big Impacts in Budgeting Considerations
There were times when the hotel accountant would lock his/herself in a back room and not come out until the budget was done! Those days Read More
Bridging the GAP between the Revenue Manager and CFO
Having worn the different hats of GM, CFO and RM I believe has given me a unique perspective with regard to revenue management. In a Read More
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