Robert Cole

About Robert Cole


Robert Cole is Founder of RockCheetah, a hotel and destination marketing strategy and travel technology consulting practice specializing in aligning strategic marketing objectives, appropriate technologies and business processes to drive customer engagement, exemplary service delivery and return on investment.

Robert’s extensive travel and hospitality industry experience includes executive leadership positions and consulting engagements with major hotel companies, global distribution systems, online travel companies, meta-search travel sites, hotel representation groups, dynamic packaging technology developers, multi-brand tour operators and car rental organizations.

He has also lectured at several universities including Cornell University, University of Houston, Queens University, and the University of Ottawa.




Recent Articles by Robert Cole


Rate Parity

Getting Rev’ved Up About Hotel Rate Parity Part IV

Pricing On Oct 30, 2013  By  0

Why the UK Office of Fair Trading (and the European Union) are Getting this All Wrong Resale Price Maintenance, as manifested by the global hotel Read More

Rate Parity3

Getting Rev’ved Up About Hotel Rate Parity Part III

Pricing On Oct 30, 2013  By  0

Introducing The Rule of Reason and the Introduction of Unreasonable Rules With a mature market like the US functioning well, what could possibly be the Read More

Rate Parity2

Getting Rev’ved Up About Hotel Rate Parity Part II

Pricing On Oct 30, 2013  By  0

Variable Pricing Strategies Make Pricing Dynamic One change from the distant past was the advancement of technology that allowed pricing to be instantly changed at Read More

Rate Parity

Getting Rev’ved Up About Hotel Rate Parity Part I

Pricing On Oct 30, 2013  By  0

Hotel rate parity is an incredibly divisive issue, with investigations, litigation and confusion running rampant around the globe. Government officials, class action attorneys, hoteliers and Read More