Robert Hermandez

About Robert Hermandez


Robert Hernandez is an expert in the field of Mathematical Optimization and Data Analytics for revenue growth and business process improvement. He has spent the last 17 years building data-driven forecasting and optimization models for companies in over 20 different industries, from tech to tourism.

Robert possesses a very unique skill set including cross-disciplinary experience, advanced mathematical and analytics skills, data transformation, industry-specific knowledge and business-process improvement expertise.

Robert began his career at the Walt Disney Company in Revenue Planning. He is a specialist in the Science and Mathematics of Revenue Management. He has engineered innovative work in the hospitality industry, increasing profit through the development of sophisticated pricing, forecasting, and guest behavioral models




Recent Articles by Robert Hermandez


Meta Marks

12 Meta Marks You Should Add to All Hotel Revenue Reports

Revenue Management On Aug 26, 2015  By  0

In the post 7½ Habits of Highly Effective Hotel Revenue Managers I noted that the best RMs “think like a librarian.”  At the core of that habit Read More

Remind Me Again Why I Should Love Revenue Management

Revenue Management On Jan 14, 2015  By  0

I don’t know anyone who has not, at some point, questioned their career choices or doubted the value of their profession.  Actually, I believe that if Read More

It is hard to argue with the notion that Revenue Management is now the most “mission critical” function in the hotel business

5 Reasons Why Sales and Marketing Should Report to Revenue Management

Revenue Management On Nov 1, 2014  By  0

It is hard to argue with the notion that Revenue Management is now the most “mission critical” function in the hotel business. RM sits at Read More

20 quetstion

20 Basic Revenue Management Questions That Can Only Be Answered With Math

Revenue Management On Oct 10, 2014  By  0

I have had the opportunity to sit in yield/strategy meetings for many hotel companies and thus have been able to hear how RMs from every Read More

Why Revenue Managers Should Be Paid the Most

Why Revenue Managers Should Be Paid the Most

Revenue Manager On Aug 9, 2014  By  0

It is hard to argue with the notion that Revenue Management is now the most “mission critical” function in the hotel business.  RM sits at the Read More

Destroy Hotel Profits

How to Destroy Hotel Profits with Averages #2: The Dangerous ADR Index

Back To Basics On Jul 9, 2014  By  0

   By far, the most widely used average in the hotel industry is the Average Daily Rate(ADR). The ADR, and its more talented but less Read More

From Revenue Manager to Hotel Data Scientist

From Revenue Manager to Hotel Data Scientist

Revenue Management On May 30, 2014  By  0

We are living in the data-driven era where most innovation in business, medicine, education, and government will come from the application of mathematical models and Read More

Re-Defined their Job

8 Ways the Best Revenue Managers Have Re-Defined their Job

Revenue Manager On Apr 19, 2014  By  0

The 10,000 or so Hotel Revenue Managers around the world are self-dividing into two distinct categories: those that are well prepared(or preparing) for 2024 and Read More

Top 5 Reasons Why the Worst Revenue Managers Love their Comp Set

Top 5 Reasons Why the Worst Revenue Managers Love their Comp Set

Revenue Manager On Apr 15, 2014  By  0

I love data served with math because it allows you to see patterns that you could never see otherwise.   However, there are some instances Read More

Three Pricing “Tricks

Three Pricing “Tricks” Every Sales and Revenue Manager Should Test

Pricing On Apr 13, 2014  By  0

In the chaotic universe that is the daily life of Hotel Sales and Revenue Management, it can often be difficult to think of creative ways Read More