Tracy Dong

About Tracy Dong


Tracy Dong is Senior Advisor of Asia Pacific region at IDeaS Revenue Solutions. She worked for InterContinental Hotels Group and Far East Hospitality, both at corporate and property level, prior to joining IDeaS. Tracy is focused on furthering Revenue Management education across the APAC region and has in-depth experience in data analytics, forecasting, pricing strategies and revenue management standard operating procedures development. During the time with IDeaS, Tracy has been working on various projects to help hotels build strategic revenue management cultures. She has also applied revenue management principles beyond traditional hotel environments into new territories such as car parks and waterparks.




Recent Articles by Tracy Dong


Dong

Not all data is good data: Build an accurate vision for the future with your RMS

RM System On Feb 28, 2021  By  0

Effective hotel management relies on accurate, consistent data to identify promotional needs, plan campaigns and guide pricing and inventory decisions. However, given that the only Read More

Dong

How revenue management and digital marketing work together to drive demand

Revenue Management On Dec 28, 2020  By  0

For too long there has been an industry perception that the practice of revenue management was to ‘manage demand’ instead of ‘generate demand.’ However, the Read More

Rolling Forecasts  How to manage future performance, not just predict it

Align IT to drive hotel revenue performance

Revenue Management On Jan 28, 2020  By  0

Many hoteliers across the Asia-Pacific (APAC) region are aware of the benefits of departmental collaboration, but less is being done today to ensure uniform IT Read More