The impact of Marriott + Starwood loyalty program reciprocate benefits after the merge

The impact of Marriott + Starwood loyalty program reciprocate benefits after the merge.

Blog, Hospitality On Sep 27, 2016  By  0

Hotels are getting more people to join their loyalty programs than ever before. Now they just need to raise their engagement levels to keep them Read More

Resolving the Conflict between Revenue Management and Digital Marketing

Resolving the Conflict between Revenue Management and Digital Marketing

Blog On Apr 24, 2016  By  0

As the revenue management industry continues to evolve, it’s vital for hoteliers to embrace processes that enhance and magnify business analytics in order to maximize Read More

Airbnb

The Impact of AirBnb on Hotels and Hospitality Industry

Blog, OTA On Feb 22, 2016  By  0

The emergence of multi-sided technology platforms, collectively known as the “sharing economy”, has enabled individuals to collaboratively make use of under-utilized inventory via fee-based sharing. Read More

Revenue Management & CRM

Resolving the Conflict between CRM and Revenue Management

Blog On Jan 30, 2016  By  0

Revenue management focuses especially on short and long term profit maximization and is an essential tool for hotels to make profit. On the contrary, customer Read More

Revenue Management in Independent and Small Hotels.

Revenue Management in Independent and Small Hotels.

Blog On Jan 15, 2016  By  0

As the hospitality industry is growing, not only in size, but also in terms of sophistication and expectations of return on investment (ROI), the scene Read More

OTA's Marketing Strategies

Understanding the Marketing Strategies for OTA’s vs Hotels Website

Blog On Jan 10, 2016  By  0

Expedia, Booking.com, Kayak and Hotels.com are prolific spenders on Google AdWords, regularly logging in the top fifty search engine marketers by spending an average of Read More

Contegency Plan

Hotel Revenue Management Contingency Plan for Recessionary Demand and Decline Eras.

Blog, Revenue Management On Nov 26, 2015  By  0

Last week I wrote about Why Hoteliers Still Considering the Discount Strategies?  The conclusion was:- 1- Discounts are all around us, and as consumers (either Read More

Discount Strategies

Is Hoteliers Still Considering the Discount Strategies, What Hoteliers Need to Concern upon Discounting?

Blog, Pricing On Nov 17, 2015  By  0

Whenever a recession looms on the horizon, caused by either wars, security issues , terror attacks, a pandemic such as SARS or H1N1 virus, political Read More

hotel-intelligence-12-638

Beyond the hotel performance, How to Identify a Correct Hotel Competitive Set?

Back To Basics, Blog On Jun 1, 2015  By  0

Accurately identifying a competitive set is important for a hotel market study because the data provide both a more accurate perspective on a hotel’s historical Read More

Better understanding for Hotel Revenue Manager Job

Better understanding for Hotel Revenue Manager Job

Blog, Revenue Manager On Apr 7, 2015  By  0

Revenue management has developed from yield management and market analysis, where it is not secret or a passing fad, but it is critical to maximizing Read More