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Hotels are getting more people to join their loyalty programs than ever before. Now they just need to raise their engagement levels to keep them Read More

As the revenue management industry continues to evolve, it’s vital for hoteliers to embrace processes that enhance and magnify business analytics in order to maximize Read More

The emergence of multi-sided technology platforms, collectively known as the “sharing economy”, has enabled individuals to collaboratively make use of under-utilized inventory via fee-based sharing. Read More

Revenue management focuses especially on short and long term profit maximization and is an essential tool for hotels to make profit. On the contrary, customer Read More

As the hospitality industry is growing, not only in size, but also in terms of sophistication and expectations of return on investment (ROI), the scene Read More

Expedia, Booking.com, Kayak and Hotels.com are prolific spenders on Google AdWords, regularly logging in the top fifty search engine marketers by spending an average of Read More

Last week I wrote about Why Hoteliers Still Considering the Discount Strategies?  The conclusion was:- 1- Discounts are all around us, and as consumers (either Read More

Whenever a recession looms on the horizon, caused by either wars, security issues , terror attacks, a pandemic such as SARS or H1N1 virus, political Read More

Accurately identifying a competitive set is important for a hotel market study because the data provide both a more accurate perspective on a hotel’s historical Read More

Revenue management has developed from yield management and market analysis, where it is not secret or a passing fad, but it is critical to maximizing Read More