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The impact of Marriott + Starwood loyalty program reciprocate benefits after the merge.
Hotels are getting more people to join their loyalty programs than ever before. Now they just need to raise their engagement levels to keep them Read More
Resolving the Conflict between Revenue Management and Digital Marketing
As the revenue management industry continues to evolve, it’s vital for hoteliers to embrace processes that enhance and magnify business analytics in order to maximize Read More
The Impact of AirBnb on Hotels and Hospitality Industry
The emergence of multi-sided technology platforms, collectively known as the “sharing economy”, has enabled individuals to collaboratively make use of under-utilized inventory via fee-based sharing. Read More
Resolving the Conflict between CRM and Revenue Management
Revenue management focuses especially on short and long term profit maximization and is an essential tool for hotels to make profit. On the contrary, customer Read More
Revenue Management in Independent and Small Hotels.
As the hospitality industry is growing, not only in size, but also in terms of sophistication and expectations of return on investment (ROI), the scene Read More
Understanding the Marketing Strategies for OTA’s vs Hotels Website
Expedia, Booking.com, Kayak and Hotels.com are prolific spenders on Google AdWords, regularly logging in the top fifty search engine marketers by spending an average of Read More
Hotel Revenue Management Contingency Plan for Recessionary Demand and Decline Eras.
Last week I wrote about Why Hoteliers Still Considering the Discount Strategies? The conclusion was:- 1- Discounts are all around us, and as consumers (either Read More
Is Hoteliers Still Considering the Discount Strategies, What Hoteliers Need to Concern upon Discounting?
Whenever a recession looms on the horizon, caused by either wars, security issues , terror attacks, a pandemic such as SARS or H1N1 virus, political Read More
Beyond the hotel performance, How to Identify a Correct Hotel Competitive Set?
Accurately identifying a competitive set is important for a hotel market study because the data provide both a more accurate perspective on a hotel’s historical Read More
Better understanding for Hotel Revenue Manager Job
Revenue management has developed from yield management and market analysis, where it is not secret or a passing fad, but it is critical to maximizing Read More