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Expedia, Booking.com, Kayak and Hotels.com are prolific spenders on Google AdWords, regularly logging in the top fifty search engine marketers by spending an average of Read More

Last week I wrote about Why Hoteliers Still Considering the Discount Strategies?  The conclusion was:- 1- Discounts are all around us, and as consumers (either Read More

Whenever a recession looms on the horizon, caused by either wars, security issues , terror attacks, a pandemic such as SARS or H1N1 virus, political Read More

Accurately identifying a competitive set is important for a hotel market study because the data provide both a more accurate perspective on a hotel’s historical Read More

Revenue management has developed from yield management and market analysis, where it is not secret or a passing fad, but it is critical to maximizing Read More

Far in the past for the hotel industry analysis, there were two simple classic indicators used to measure the hotel performance: average room rate and Read More

Nowadays many hoteliers are stuck in a commodity mindset, as they find it very difficult to come up with new ways to increase hotel revenue Read More

Nowadays the web has become a powerful search engine tool for travelers. Hence hotels must make sure that their websites transmit quality, professionalism and credibility Read More

In more than 15 -year “adult” career, I have often enjoyed the opportunity to speak with younger hoteliers about careers, finding some times specially in Read More

Since the revenue management inception started in the early 80’s, thousands of hotels and just about every airline have implementing revenue management successfully.  In many Read More