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Understanding the Marketing Strategies for OTA’s vs Hotels Website
Expedia, Booking.com, Kayak and Hotels.com are prolific spenders on Google AdWords, regularly logging in the top fifty search engine marketers by spending an average of Read More

Hotel Revenue Management Contingency Plan for Recessionary Demand and Decline Eras.
Last week I wrote about Why Hoteliers Still Considering the Discount Strategies? The conclusion was:- 1- Discounts are all around us, and as consumers (either Read More

Is Hoteliers Still Considering the Discount Strategies, What Hoteliers Need to Concern upon Discounting?
Whenever a recession looms on the horizon, caused by either wars, security issues , terror attacks, a pandemic such as SARS or H1N1 virus, political Read More

Beyond the hotel performance, How to Identify a Correct Hotel Competitive Set?
Accurately identifying a competitive set is important for a hotel market study because the data provide both a more accurate perspective on a hotel’s historical Read More

Better understanding for Hotel Revenue Manager Job
Revenue management has developed from yield management and market analysis, where it is not secret or a passing fad, but it is critical to maximizing Read More

Can Revenue Management Resolve Conflict between GOP PAR and REV PAR as Hotel Performance Indicator?
Far in the past for the hotel industry analysis, there were two simple classic indicators used to measure the hotel performance: average room rate and Read More

When is the Right Time to Re-think About Your Hotel’s Business Model?
Nowadays many hoteliers are stuck in a commodity mindset, as they find it very difficult to come up with new ways to increase hotel revenue Read More

Hotel Website as Distribution Channel, What do you need to know about it?
Nowadays the web has become a powerful search engine tool for travelers. Hence hotels must make sure that their websites transmit quality, professionalism and credibility Read More

The lost Art of Sales Negotiation
In more than 15 -year “adult” career, I have often enjoyed the opportunity to speak with younger hoteliers about careers, finding some times specially in Read More

Nobody told me What is Revenue Management all about?, so Let’s Go Back to Basics.
Since the revenue management inception started in the early 80’s, thousands of hotels and just about every airline have implementing revenue management successfully. In many Read More