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Social Bookings, The Next Frontier in Direct Revenue
A new trend in China is turning the “Direct Bookings” paradigm on its head. A hybrid model between third-party distribution and direct bookings is taking Read More

Revenue Strategies for Boutique Hotels
The market is poised for boutique hotels to make an impact on the hotel industry like they never have before. With an expected soft landing Read More

Resort Reservations Agents: It’s NOT Our Job To Help Them Find What’s Available, But Rather To Help Them Decide To Book Right Now
Besides providing reservations sales training and telephone mystery shopping for the lodging industry, many companies have hired me to do consulting regarding their overall sales Read More

Beauty. Spa. Wellness. What is the Next Big Trend for Hotels?
A new upscale hotel development without a spa or wellness centre? Quite probably no. What not that long ago was a differentiating service element now Read More

Training Your Team For Upselling By Room Type And By Rate Option
After several years of solid RevPAR growth, most hotels are now seeing the increases slow. Of course each market is different, but this leveling off Read More

How to calculate the real cost of each sales channel
Cheap? Expensive? Are you sure that you are measuring each action you carry out precisely? Grab your calculator and read this. Calculating the costs of Read More

Revenue Management 101 5 easy steps to successful Revenue Management for midscale and limited service hotels Part II
In previous part of the article Ira Vouk, go through the concept of revenue management and how it could be implemented in the limited service Read More

Revenue Management 101 5 easy steps to successful Revenue Management for midscale and limited service hotels Part I
What is Revenue Management? Why revenue needs to be managed? The answer is obvious: to increase profits. Unfortunately, not all hotel operators understand the importance Read More

[INFOGRAPHIC] Booking Patterns for Independent Hotels: Who, How and When
Net Affinity’s booking engine processes and analyses tons of bookings every day. Looking at that data, we realized we’re sitting on a whole lot of Read More

Why Guests Still Call Your Voice Reservations Channel And What You Should Do About It
If someone would have surveyed hoteliers in the early 2000′s as online bookings were growing exponentially each year, few would have predicted that by now Read More