Back To Basics

The market is poised for boutique hotels to make an impact on the hotel industry like they never have before. With an expected soft landing Read More

In previous part of the article Ira Vouk, go through the concept of revenue management and how it could be implemented in the limited service Read More

What is Revenue Management?  Why revenue needs to be managed? The answer is obvious: to increase profits. Unfortunately, not all hotel operators understand the importance Read More

Is stating that the industry standard of ADR and RevPAR “is an imperfect science” a provocative one? The Merchant Model has been used by Wholesalers, Read More

Let’s get the acronyms out of the way so there’s no confusion: – RevPAR = Revenue Per Available Room – RevPOR = Revenue Per Occupied Room – RevPAG = Revenue Per Available Guest The first term, RevPAR, Read More

  A common problem often facing hoteliers is how to increase revenue per available room, so let me share some tried and tested solutions to Read More

The hospitality industry is known as a highly customer-centered business and accumulates large amounts of customer data from central reservation systems (CRS), property management system Read More

Accurately identifying a competitive set is important for a hotel market study because the data provide both a more accurate perspective on a hotel’s historical Read More

Competitive sets can be useful tools to help drive profits, but it’s important to think carefully about the hotels you select.   “Oversight of an Read More

Far in the past for the hotel industry analysis, there were two simple classic indicators used to measure the hotel performance: average room rate and Read More