Destroy Hotel Profits

How to Destroy Hotel Profits with Averages #2: The Dangerous ADR Index

Back To Basics On Jul 9, 2014  By  0

   By far, the most widely used average in the hotel industry is the Average Daily Rate(ADR). The ADR, and its more talented but less Read More

5 reasons NOT to follow your competitors’ prices

5 reasons NOT to follow your competitors’ prices

Back To Basics On Jun 21, 2014  By  0

Continuing our conversation about the stereotypes in the Hospitality industry… Another misconception that is still prevalent among hotels of all sizes and star ratings is Read More

A Practical Guide to Competitive Set Selection

A Practical Guide to Competitive Set Selection

Back To Basics On May 26, 2014  By  0

Determining a competitive set is something those in the hospitality industry do routinely, however, these selections can have lasting effects on market positioning and performance Read More

3 biggest myths about hotel Occupancy

3 biggest myths about hotel Occupancy

Back To Basics On May 25, 2014  By  0

Occupancy is one of the three main indexes used in the science of Revenue Management (along with ADR and RevPAR). It is the percentage of Read More

Low season

How Hotels Can Increase Occupancy during Low Peak Periods

Back To Basics On May 18, 2014  By  0

Every hotel in the business experiences fluctuation in the market depending on the season and demand. With seasonality and varying market conditions, hotels will experience Read More

different approach for market segmentations

Revenue Management, different approach for market segmentations

Back To Basics, Blog On Apr 30, 2014  By  0

What is market segmentation In general most hotels start with market segmentation to begin the revenue management process in order to define the various segments Read More

Customer satisfaction

Finding Your Upsell Sweet Spot : Maximizing Both Guest Satisfaction and Revenue

Back To Basics On Mar 29, 2014  By  9

Despite occupancy rates that have returned to pre-recession levels in many parts of the world, it is still not clear what 2014 will hold for Read More

Market Segement

Market segmentation: the pros and cons for your hotel

Back To Basics On Mar 26, 2014  By  2

Market segmentation is a marketing strategy used by businesses that mostly results in the targeting of a specific group of customers. Some might use it Read More

Up selling

How To Implement A Front Desk Upselling Program

Back To Basics On Dec 18, 2013  By  0

As the industry looks ahead to what is hoped to be a continued rebound in demand in 2014, most hotel revenue and marketing executives are Read More

Analysis

Displacement Analysis – Go for Profit!

Back To Basics On Nov 30, 2013  By  0

Should I take the group with 10 rooms at $200 or the group with 20 rooms at $100? Most revenue managers ask themselves that particular Read More