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Market Segmentation: Identifying Where Hotel Demand Comes From.

Back To Basics On Oct 23, 2013  By  0

This article discusses the different market segments and the breakdown of where hotel demand comes from and followed by an example of occupancy penetration through the Read More

Up selling 2

Front Desk Upsell Training Can Increase RevPAR

Back To Basics On Oct 20, 2013  By  0

    Although 2011 has provided a quicker rebound in terms of hotel occupancy and overall  RevPAR, most hotels are still looking for ways to Read More

Hotel Matrics

RevPAR, GOPPAR, ProfPAR: Which Is A KEY Metric?

Back To Basics On Sep 8, 2013  By  0

Everyone has heard of RevPAR and its importance to the hotel industry, but is it still the preeminent measurement tool to assess financial performance of Read More

What Not to Do in Revenue Management 1

What Not to Do in Revenue Management, Part Two

Back To Basics On Sep 6, 2013  By  0

You probably saw Part One of this series run here in early September, but in case you didn’t, I’ll get you up to speed. “What Read More

What Not to Do in Revenue Management

What Not to Do in Revenue Management, Part One

Back To Basics On Sep 6, 2013  By  0

 Today, most articles are full of advice: best practices, tips, tricks and information that will help you do your job better. But as useful as Read More

How To Scope Out Your Competitors

How To Scope Out Your Competitors

Back To Basics On May 31, 2013  By  0

As a hotelier, you do not need to go undercover at your competitors’ properties to discover their online marketing secrets. With the online investigation skills Read More

Revenue Manager1

The Future of Hotel Revenue Management

Back To Basics On May 30, 2013  By  0

Close your eyes and imagine what the hotel industry will be like in a year…  in five years… in 20 years. What will hotels look Read More

how-to-maximize-hotel-revenue

How To Maximize Hotel Revenue – The RevPAR Formula

Back To Basics On May 25, 2013  By  0

   You will never know how good or bad your hotel is doing if you do not keep accurate records of your revenues and expenses. By analyzing Read More

The Cheapest and Best Approach for over booking

The Cheapest and Best Approach to Overbooking

Back To Basics On May 24, 2013  By  0

This week’s theme on the Hospitality Blog is overbooking. Here’s an exercise taken directly from my eCornell course Overbooking Practices in Hotel Revenue Management. The Read More

Guest Experiance

Increase Guest Value without Cutting Rates

Back To Basics On Apr 28, 2013  By  0

 We’ve long known that value for price is routinely a top driver for guest loyalty, but the question always gets asked – how can hotels Read More