100% Occupancy? Let’s See If You Can Achieve It

Back To Basics On Apr 23, 2013  By  0

Price and duration, or length of stay, are the two fundamental levers for revenue management. Successfully striking a balance between the two by managing length Read More

Proper Market Segmentation Set up Resulting Better Yielding

Proper Market Segmentation Set up Resulting Better Yielding

Back To Basics On Apr 8, 2013  By  0

Understanding the unique consumer segment and establishing the basis of segmentation in the corporate market are two keys to successful revenue management. As outlined in Read More

Market Share and Market Penetration

What is Your Hotel’s Market Share and Market Penetration?

Back To Basics On Dec 9, 2012  By  0

First there was Occupancy Percentage (Total Rooms Occupied divided by Total Rooms Available for Rent) and Average Daily Rate (Total Rooms Revenue divided by Total Read More

Making Money

GOPPAR, RevPAR, ADR, now NRevPAR? How About Just Making Money?!

Back To Basics On May 25, 2012  By  0

Every revenue manager has a different opinion on which revenue management metric is the ‘best’; in fact, there are probably as many opinions as there Read More

Science of Front Desk Yielding

The Lost Art, Science of Front Desk Yielding

Back To Basics On Apr 9, 2012  By  0

    No matter whether I am working with client hotels or am simply part of the traveling public, some hotels I’ve encountered across the country Read More

Understanding RevPAR

Understanding RevPAR

Back To Basics On Dec 30, 2011  By  0

Everyone’s heard about RevPAR, but do you really know exactly what it is? RevPar is one of the most important measurements in the hotel industry Read More

Four Ways to Move Last-Minute Inventory

Back To Basics On Dec 5, 2011  By  0

By Chris Patridge, Every hotel owner or revenue manager has been there more times than we’d like to admit… it’s Wednesday and your hotel bookings Read More

Urban Myth

Revenue Management or Urban Myth?

Back To Basics On Aug 20, 2011  By  0

Hotel revenue management just isn’t as much fun these days. The RM sharks are too busy preparing index forecasts and managing multiple channels to partake Read More

Hotelier's Perspective overbooked

Overbooking from the Hoteliers Perspective

Back To Basics On Aug 8, 2011  By  0

Certainly during the high season and especially major events, overbooking in hotels is almost inevitable. From the hotelier’s perspective, overbooking is the means to optimizing Read More

Up-selling at the Front Desk

Up-selling at the Front Desk

Back To Basics On Aug 5, 2011  By  0

With the increasingly dominant role of technology, methods for making travel plans have changed dramatically over the past decade. with contributions from Eydie Shapiro and Read More