The Secrets to Hotel Demand Forecasting

The Secrets to Hotel Demand Forecasting

Forecasting On May 28, 2015  By  0

Predicting the future isn’t easy, but it’s the key to effective revenue strategy. The clearer the picture you have of upcoming demand, the better you Read More

Forecasting and Optimizing Digital Media Mix for Hospitality

Forecasting and Optimizing Digital Media Mix for Hospitality: Let’s get practical!

Forecasting On Dec 18, 2014  By  14

Last week, I spoke to Suneel Grover, senior solutions architect for digital intelligence at SAS, about how better data and integration can drive improvements in Read More

Rate Parity

Hotel forecast: overbuilding is not a concern

Forecasting On Mar 19, 2014  By  0

According to the recently released March 2014 edition of PKF Hospitality Research, LLC’s (PKF-HR) Hotel Horizons forecast report, the U.S. hotel occupancy rate will finally Read More


Get Real About your Forecast Error

Forecasting On Oct 28, 2013  By  0

Too many people in the hotel industry who purport to be revenue management experts don’t understand what forecasting error is or how to accurately calculate Read More

Hotel Forecast

What is Forecasting?

Forecasting On Aug 19, 2013  By  0

What is forecasting for a revenue manager?! Actually it is just one part of all his/her duties, BUT it is one of the most important Read More

Rolling Forecasts  How to manage future performance, not just predict it

Rolling Forecasts: How to manage future performance, not just predict it

Forecasting On Apr 1, 2013  By  0

Two key factors are shaping today’s hotel performance – consumer technology and revenue management methodology. Increased use of technology has changed how consumers buy and Read More

Optimize Facebook Ads

How To Set Up And Optimize Facebook Ads For Your Hotel

Forecasting On Oct 14, 2012  By  0

Is your hotel’s Facebook page struggling to grow fans? Do you feel like you are communicating into an empty void on this supposedly social network? Read More

Use forecasts as benchmarks for improvement

Use Forecasts as Benchmarks for Improvement

Forecasting On Apr 18, 2012  By  0

By Jon Eliot and Burl Hutchison  Forecasting is an essential part of effective revenue management. Not only is a forecast a prediction of potential outcomes, Read More

2012 Workforce-Workplace Forecast

2012 Workforce/Workplace Forecast.

Forecasting On Dec 31, 2011  By  0

By Joyce Gioia Every year at about this time, we issue our annual forecast, if it seems like much of this forecast is similar to last Read More

High-end hotels forecasted to excel in 2012

Forecasting On Dec 30, 2011  By  0

   U.S. hotels’ revenue per available room will increase 6.1% in 2012, as rising room rates for upper-end hotels will more than offset the effect Read More