OTA

Cheap? Expensive? Are you sure that you are measuring each action you carry out precisely? Grab your calculator and read this. Calculating the costs of Read More

The emergence of multi-sided technology platforms, collectively known as the “sharing economy”, has enabled individuals to collaboratively make use of under-utilized inventory via fee-based sharing. Read More

For over the 15 years that I have been within this industry, independent hotels here in Europe have been always dependent on agencies – initially Read More

In the past two or three years, I was fortunate to speak at a variety of travel industry events about the state of online distribution Read More

Background Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for quite some time now, TripAdvisor rolled out their Read More

In the tug of war between hoteliers and online travel agencies (OTA), have you ever wondered why hotels just don’t bother working with OTA anymore Read More

If you ever attend a party with hoteliers, or if you know someone working in the hospitality marketing sphere, one sure way to spark a Read More

There’s a lot of buzz in the hotel industry these days about the rising costs of acquisition. It seems that an increasing proportion of rooms Read More

Despite what many have dismissed as a mere blip on the radar, Airbnb is a force to be reckoned with and we have yet to Read More

  Online Travel Agencies, better known as OTA, have been around for almost 20 years, so we really shouldn’t treat them as a novelty by now. Expedia was Read More