Google Set to Debut Its Most Disruptive Travel Product

Google Set to Debut Its Most Disruptive Travel Product

OTA On Feb 11, 2015  By  0

The sky is falling for online travel agencies and metasearch players because Google is rolling out a couple of new advertising products for hotels and Read More

Why do consumers prefer booking with online travel agencies

Why do consumers prefer booking with online travel agencies?

OTA On Dec 13, 2014  By  0

Many hotels are experiencing a notable increase in bookings coming from online travel agencies, most notably those from Booking.com. At the same time, direct bookings, Read More

Why You Shouldn’t Sell Rooms for $7 on Hotel Tonight

Why You Shouldn’t Sell Rooms for $7 on Hotel Tonight

OTA On Dec 8, 2014  By  0

This Thanksgiving holiday in the US was an eventful one for the hospitality industry. What got my attention was the Black Friday offer of $7 Read More

12 tips on How to disrupt the growth in OTA bookings

12 tips on How to disrupt the growth in OTA bookings

OTA On Nov 28, 2014  By  0

It has been an interesting year in hotel distribution. As a conference attendee to events such as the HSMAI Revenue Optimization Conference and an avid Read More

Time to be Positive and Benefit

Hate OTAs? Time to be Positive and Benefit

OTA On Jul 2, 2014  By  0

Love them or hate them – Online Travel Agents (OTAs) are here to stay. With many hotels having to tighten their belts due to the Read More

the love-hate relationship

Hotels and OTAs: the love-hate relationship

OTA On May 9, 2014  By  0

If you ever walk into a room filled with hoteliers or folks working within the hotel marketing field, there are a variety of ways to Read More

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2014 – the year of détente between the hotel industry and Online Travel Agents?

OTA On Jan 27, 2014  By  0

With Online Travel Agents (OTAs) continuing to leverage their ever-growing market power, both rising costs and an increased loss of control over distribution are undoubtedly Read More

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Maximizing the Billboard Effect on OTAs

OTA On Nov 9, 2013  By  0

 very common complaint among hoteliers and revenue managers is the high commission rates charged by the OTAs. Many hoteliers feel that they are being ripped Read More

market Share

How to steal (back) market shares from OTAs? Part 2 – How a Revenue Manager can influence

OTA On Oct 31, 2013  By  0

I hope everybody had some time to review part one and do some actions already. This part focuses more on the ‘how to use your Read More

Market Share

How to steal (back) market shares from OTAs? Part 1: Set-up your brand.com

OTA On Oct 31, 2013  By  0

One thing upfront; It will cost you money! If you don’t want to spend money, then those advices are not the right ones for you! Read More