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2014 – the year of détente between the hotel industry and Online Travel Agents?

OTA On Jan 27, 2014  By  0

With Online Travel Agents (OTAs) continuing to leverage their ever-growing market power, both rising costs and an increased loss of control over distribution are undoubtedly Read More

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Maximizing the Billboard Effect on OTAs

OTA On Nov 9, 2013  By  0

 very common complaint among hoteliers and revenue managers is the high commission rates charged by the OTAs. Many hoteliers feel that they are being ripped Read More

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How to steal (back) market shares from OTAs? Part 2 – How a Revenue Manager can influence

OTA On Oct 31, 2013  By  0

I hope everybody had some time to review part one and do some actions already. This part focuses more on the ‘how to use your Read More

Market Share

How to steal (back) market shares from OTAs? Part 1: Set-up your brand.com

OTA On Oct 31, 2013  By  0

One thing upfront; It will cost you money! If you don’t want to spend money, then those advices are not the right ones for you! Read More

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By Taking On Expedia and Booking.com, are Smaller Hotels Biting the Hand that Feed Them

OTA On Oct 28, 2013  By  0

This isn’t the first time that online travel agencies (OTAs) like Expedia and Bookings.com have been in hot water. Only last year a lawsuit was Read More

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How Hotels can reduce OTA dependency

OTA On Oct 19, 2013  By  0

  The hospitality digital landscape is beyond saturated and very much a buyers market. OTAs (Online Travel Agencies) and travel meta search engines are extremely Read More

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How Booking.com “grabs” direct bookings from hoteliers

OTA On Oct 15, 2013  By  0

To avoid any misunderstanding of this article’s title, there is nothing illegal or hidden going on; it is about a real colossus with the staff Read More

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OTAs, Reviews and the New Comp Set: A Case Study for Hotels

OTA On Oct 13, 2013  By  0

 New York’s 155-room Distrikt Hotel was performing well on the major online travel agencies in terms of booking volume, but its default ranking was low, Read More

Mobile Booking

Travel sites take mobile booking to the next level with tablet apps

OTA On Aug 17, 2013  By  0

Tablets lead next generation of mobile development for online travel As mobile bookings increasingly become more sophisticated, online travel agencies such as Priceline, Hotwire and Read More

Room Key

RoomKey.com: Hotel Brands Misguided Attempt to Become an OTA.

OTA On Jun 30, 2013  By  0

How many times have I heard the hotel brands say they are going to ‘fight and win’ the Internet battle against the big bad OTA Read More