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The Customer Journey to Online Travel Purchase

OTA On May 29, 2013  By  0

    How different marketing channels affect customer purchase decisions, according to Google In the travel & hospitality industry, perhaps even more so than in Read More

Direct Connect for OTA

What Every Hotelier Needs to Know: OTA Direct Connects

OTA, Tech On May 25, 2013  By  0

The distribution landscape is getting more complex every day, with everyone having an opinion on what channels are the best and why. One of the Read More

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A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website Part II

OTA On Apr 26, 2013  By  0

 Launch a Property-Wide “Book Direct” Action Plan Any dramatic shift in market share from the OTAs to the hotel website cannot succeed without a) developing Read More

Market Share

A Call to Arms: How to Shift Market Share from the OTAs to the Hotel Website Part I

OTA On Apr 18, 2013  By  0

This year, the hospitality industry is in for a lot of pain. OTA dependency continues to plague the hospitality industry, despite gains in the past Read More

Expedia

Top Five Guest Conversion Tips for 2013 by Expedia

OTA On Mar 26, 2013  By  0

Whether it’s your grandparents celebrating their 50th anniversary or Star Wars fans just starting on their journey with Disney, successful relationships are based on making Read More

OTA

5 Suggestions to Maximize a Hotel Relationship with its OTAs

OTA On Mar 17, 2013  By  0

 - Whether it’s your grandparents celebrating their 50th anniversary or Star Wars fans just starting on their journey with Disney, successful relationships are based on Read More

Reviewing Tingo and Its Price Protection Model

Reviewing Tingo and Its Price Protection Model

OTA On Dec 31, 2012  By  0

By Larry Mogelonsky Before I get into my observations and conclusions regarding this online travel agency, TINGO (www.tingo.com), let me take you to a parallel Read More

Direct-Hotel-Bookings-6-Techniques

The Hotels vs OTA Paid Search War – Get Your Defensive Strategy Right Part I

OTA On Dec 27, 2012  By  0

  Here’s another great guest post by the team at Mirai Espana, this time by Pablo Delgado and César López. This post examines how 3rd Party Read More

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The Hotels vs OTA Paid Search War – Get Your Defensive Strategy Right Part II

OTA On Dec 27, 2012  By  0

 Their responses You will rapidly see the differences between intermediaries following their responses: “Yes”. There are those that, although they do not like it, they Read More

Booking.com 6

Booking.com: Your worst best friend?

OTA On Dec 16, 2012  By  0

   In a time not so far away…  In recent years, mostly in Europe tour operators would book entire hotels to fill up with guests Read More