Lookers To Bookers

From Lookers To Bookers: How Your Online Reputation Can Be Your Best (Or Worst) Asset

Reservation On Apr 19, 2015  By  0

Digital word of mouth is the new marketing powerhouse. With the explosion of news and content through media over-sharing in the digital world, it can Read More

5 comp-set tips for independent hoteliers

5 comp-set tips for independent hoteliers

Back To Basics On Apr 19, 2015  By  0

Competitive sets can be useful tools to help drive profits, but it’s important to think carefully about the hotels you select.   “Oversight of an Read More

OTAs  Friend or foe

OTAs: Friend or foe?

OTA On Apr 17, 2015  By  0

If you ever attend a party with hoteliers, or if you know someone working in the hospitality marketing sphere, one sure way to spark a Read More

5 personal ways hotels can increase revenue in 2015

5 personal ways hotels can increase revenue in 2015

Revenue Management On Apr 2, 2015  By  0

  Growth. It’s encouraging to start the year with travel industry forecasts projecting 7.6% RevPar growth, 4.1% ADR growth, and 3.4% occupancy growth. Where there Read More

rate transparency

Beating OTAs at their own game with rate transparency on your hotel website

OTA On Apr 1, 2015  By  0

There’s a lot of buzz in the hotel industry these days about the rising costs of acquisition. It seems that an increasing proportion of rooms Read More

Resolve Conflict1

Can Revenue Management Resolve Conflict between GOP PAR and REV PAR as Hotel Performance Indicator?

Back To Basics, Blog On Apr 1, 2015  By  0

Far in the past for the hotel industry analysis, there were two simple classic indicators used to measure the hotel performance: average room rate and Read More

How to convert calls, lower distribution costs

How to convert reservation calls into sales with lower distribution costs

Reservation On Mar 28, 2015  By  0

Hotel revenue managers are looking to reduce distribution costs by encouraging direct bookings; however, most only are focusing on increasing online bookings at their hotel Read More

Sales promotion

Group Sales Promotions in Ten Steps

Back To Basics On Mar 26, 2015  By  0

Ten step formulas are in vogue when it comes to conveying a simple guideline for marketers to follow. Here is one designed for making better Read More

Top 10 Meeting Trend

The Top Ten Meeting Trends for 2015

Space Rental On Mar 23, 2015  By  0

Benchmark Resorts & Hotels, a division of BenchmarkHospitality International, announces the “Top Ten Meeting Trends for 2015″ as observed by its properties. Benchmark Hospitality International is a leading Read More


Is It Too Late to Fight Back Against Airbnb?

OTA On Mar 17, 2015  By  0

Despite what many have dismissed as a mere blip on the radar, Airbnb is a force to be reckoned with and we have yet to Read More