Pricing

Whenever a recession looms on the horizon, caused by either wars, security issues , terror attacks, a pandemic such as SARS or H1N1 virus, political Read More

The topic of rate is one that is much discussed within the industry. While there is a great deal of talk about how important it Read More

In looking back at 2014, it seems that a major topic at all hotel industry conferences was the seemingly ever-increasing costs of customer acquisition. Numerous Read More

Google has launched an new ad format called Google Hotel Price Ads. Hotel Price Ads feature hotel prices and availability next to organic results on Google search Read More

In today’s highly competitive travel industry, implementing effective real-time pricing strategies has become an operational imperative for all hotels, no matter their size, type or Read More

Dynamic pricing, or time-based pricing, is a pricing strategy that prices goods, commodities or services based on time. It matches demand to supply to maximize Read More

In the chaotic universe that is the daily life of Hotel Sales and Revenue Management, it can often be difficult to think of creative ways Read More

Last week, I wrote Part One of this article series, which provides a checklist for hoteliers to determine whether your revenue management system is up Read More

  Shoppers who bought a gas grill from the retailer ShopKo were unknowing participants in a pricing revolution that will rock the DM industry over Read More

The end of every year brings a time for everyone to look back on the year prior and make resolutions for how we will live Read More