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Why it’s still the Roaring ‘20s for hotel revenue management
Remember all the big aspirations we had heading into 2020? I myself made some pretty bold claims about this new decade being the “golden age Read More

What Is GOPPAR and Why Does It Matter?
The hotel industry has long been obsessed with revenue. But if you care about a hotel’s operational health, relying on revenue alone only tells one Read More

What is Revenue Management? A 2021 Guide for the Hotel Industry
In this guide to all things revenue management, we’ll cover everything from the history of revenue management to the best revenue management software, career and Read More

COVID-19: When External Events Impact Revenue Management
External events can and do have a major impact on hotel operations and while sometimes it can be hard to predict what might come next, Read More

Will Revenue Management exist in 5 years?
Will Revenue Management exist in 5 years? That was the big question Frederic Toitot, Vice President, Global Learning & Development at Accor & Chair HSMAI Region Read More

Why RevPAR Doesn’t Tell a Hotel’s Full Story [Infographic]
Revenue per available room (RevPAR) has long been the hotel industry’s key benchmarking metric. Its success as a key performance indicator (KPI) is primarily the Read More

How to Get Revenue Management Right for 2020 and Beyond?
It is only few days and 2020 is approaching us, everyone in the industry might be busy for closing 2019 successfully and plan ahead for Read More

Profit Management vs Revenue Management, what hoteliers need to measure?
Your property bottom line is defined and measured for success if you as the property revenue manager implement a good revenue management strategy with the help Read More

Can GOP PAR be an alternative to widely used REV PAR for hotel performance? Advantages and disadvantages Analysis.
Long-time ago for hotel industry performance analysis, there are two simple traditional indicators were used: ADR (average room rate) and the percentage of occupancy. Then with Read More

Total Hotel Revenue Management: Why Aren't We Better at This?
Revenue Management (RM) professionals have been talking about ‘Total Hotel RM’ (THRM) for well over a decade. In 2010, THRM was predicted to be implemented Read More