big analytics

Big data and big analytics are a big opportunity for hotels – Part 2

Revenue Management On Nov 18, 2014  By  0

Big data is of no use unless you can turn it into information and insight.  For that you need big analytics, in the previous post about big Read More

Big data and big analytics are a big opportunity for hotels

Big data and big analytics are a big opportunity for hotels

Revenue Management On Nov 13, 2014  By  2

By infusing analytics through every phase of the guest journey, hotel managers can help shore up the complicated balance between the guest experience and revenue Read More

Why Now is the Time for Hotel Owners to Leverage Revenue Management

Why Now is the Time for Hotel Owners to Leverage Revenue Management

Revenue Management On Nov 13, 2014  By  0

The hotel industry, in virtually every global market, has recovered from the sharp downturn of 2008 and 2009. In the US market, during the first Read More

Integrating Revenue Management, Marketing Data and Analytics

Integrating Revenue Management, Marketing Data and Analytics

Revenue Management On Nov 5, 2014  By  2

Integrating Revenue Management, Marketing Data and Analytics , It is not news to hoteliers that there are advantages to revenue management and marketing working more closely Read More

It is hard to argue with the notion that Revenue Management is now the most “mission critical” function in the hotel business

5 Reasons Why Sales and Marketing Should Report to Revenue Management

Revenue Management On Nov 1, 2014  By  0

It is hard to argue with the notion that Revenue Management is now the most “mission critical” function in the hotel business. RM sits at Read More

Revenue Management Big Data

“Big Data” Revenue Management (part 2)

Revenue Management On Oct 27, 2014  By  0

Last week I opened this topic of “big data” revenue management by introducing the typical information sources that revenue managers rely upon when managing revenues manually. Read More

How to Make it Work Better for You

Revenue Management: How to Make it Work Better for You in 2015

Blog, Revenue Management On Oct 26, 2014  By  0

Year after year revenue management is gaining wide acceptance as a key marketing and pricing strategy in many hotels. Even the phenomenal revenue gains attributed Read More

20 quetstion

20 Basic Revenue Management Questions That Can Only Be Answered With Math

Revenue Management On Oct 10, 2014  By  0

I have had the opportunity to sit in yield/strategy meetings for many hotel companies and thus have been able to hear how RMs from every Read More

Is Revenue Management Only Useful for Luxury Hotels?

Is Revenue Management Only Useful for Luxury Hotels?

Revenue Management On Oct 8, 2014  By  0

In the past, revenue management was a practice that only high-end, luxury properties implemented for two major reasons: first, it was hugely cost prohibitive, and Read More

The Revenue Management Strategy

The Revenue Management Strategy – The Pre-Plan Marketing Plan

Revenue Management On Jul 6, 2014  By  0

Why would the development of a revenue management strategy be important prior to the marketing plan development — and why is a revenue management strategy Read More