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Facebook Videos: The Heat Is (Still) On!
When it comes down to effective storytelling, there are few marketing tactics as popular as video, through images, sound and movement, videos appeal to a Read More

Using Facebook Messenger to increase guest satisfaction and RevPar performance
Hotels have in general been slow at introducing new ways to connect and interact with their guests directly to their mobile, especially considering a vast Read More

10 Ways To Target Travelers With Facebook Ads.
With an active user base of more than 1.55 billion people, Facebook has become a major player in the online marketing sphere, in particular within Read More

Facebook News Feed Changes and How it affect Hotels
There is one thing that is consistent with Facebook; it is constantly changing. And they just recently announced some improvements to News Feed to help Read More

What the New Facebook Layout Means For Your Hotel
The bigwigs over at Facebook have decided to upgrade the layout of all pages to create a streamlined look, but what does this mean for Read More

What results can hotels expect from a Facebook page?
By now most hotels have a Facebook page, but many struggle with how much time to dedicate and what results to expect. Is Facebook a Read More

Facebook Timeline for Hotels – Top 5 Things to Know
In December 2011, Facebook launched a redesign for user profiles called Timeline. The goal of timeline is to allow users to tell their life stories Read More

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process
With 87% of online users reporting that Social Media recommendations impact hotel choice, it is no secret that social media influences the travel planning process. Read More

What Hotels Need to Know About Facebook Graph Search
Know what you’re looking for? Jump directly to that section! As with most Facebook updates these days, there is a big announcement, a lot of Read More

Hotel Facebook App and Facebook Timeline
The need for a hotel Facebook app: hotel fans don’t equal Facebook “likes” Back in the fall of 2009, “getting fans” on Facebook was all Read More