Making Social Media An Asset To Your Hotel, Part 3 (Sales & Marketing)

Making Social Media An Asset To Your Hotel, Part 3 (Sales & Marketing)

Social Media On Mar 22, 2012  By  0

  Marketing using social media requires a different discipline and expertise from traditional and online marketing. Just as radio ads don’t translate well to television, Read More

Making Social Media An Asset To Your Hotel, Part 1

Making Social Media An Asset To Your Hotel, Part 1

Social Media On Mar 20, 2012  By  0

Over the next few weeks, we’ll share our learnings on how social media can benefit the various departments and stakeholders at a hotel or hospitality Read More

Google Plus for Hotel Marketing The Quick Guide Part II

Google Plus for Hotel Marketing: The Quick Guide Part II

Social Media On Mar 19, 2012  By  0

Examples of Hotels using Google Plus As I write this, there are still far too few hotels actively engaged on Google Plus. It’s the early Read More

Google Plus for Hotel Marketing

Google Plus for Hotel Marketing: The Quick Guide Part I

Social Media On Mar 19, 2012  By  0

 When Google, arguably the world’s most powerful internet company – and a company legendary for hiring the smartest engineers in the world – launches its Read More

Social Media Superfans in 3 easy steps

How To Find The Hotel Social Media Superfans in 3 easy steps

Social Media On Mar 19, 2012  By  0

With Social Media there has evolved a new expression for the ideal customer. This expression is Superfans. Who are they? Where are they? Why should Read More

Social media and hotel operation

Making Social Media An Asset To Your Hotel, Part 2: Operations.

Social Media On Mar 16, 2012  By  0

For a hotel’s operations staff, daily and trended reports of guest satisfaction surveys (or solicited guest feedback) provide critical insights into operational performance. However, for Read More

Social Media offline

Top 6 Ways To Promote Your Hotel's Social Media Offline

Social Media On Feb 26, 2012  By  0

Congratulations! You’ve taken the big leap and jumped into the unknown and ever-changing (sometimes overwhelming and scary) realm of social media.  You have read and Read More

Is Social Media the Future of Hotel Marketing

Is Social Media the Future of Hotel Marketing

Social Media On Feb 25, 2012  By  0

  There isn’t a magazine or blog in the hotel marketing industry today that doesn’t mention social media as the future of hotel marketing. Yet Read More

Google+

Google+ and Search: Why a Hotel Page on Google+ is Important

Google+ On Feb 23, 2012  By  0

In January, Google announced that search results would include Google+ pages, and by extension, Google+ business pages.  Google+ has barely been a blip on many Read More

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Should You Connect With Employees on Twitter and Facebook?

Facebook On Jan 19, 2012  By  0

The long-standing debate over whether you should connect with employees on Twitter and Facebook is a complex issue that requires careful consideration. But as long Read More