Digital Marketing  2

The Smart Hotelier’s Guide to 2013 Digital Marketing Budget Planning Part I

Social Media On Aug 16, 2012  By  0

  Having just passed the mid-year mark, now is a good time to reflect on how events in 2012 have made a significant impact on Read More

How Can Hoteliers Take Full Advantage of Pinterest

How Can Hoteliers Take Full Advantage of Pinterest?

Social Media On May 20, 2012  By  0

Pinterest is a niche social network based on virtual pin boards. By January 2012, the site received 11.5 million unique visitors. With Pinterest rapidly becoming Read More

Social media and revenue management

Making Social Media An Asset To Your Hotel, Part 4 (The Revenue Management )

Social Media On Mar 26, 2012  By  0

This article will discuss Revenue Management in the context of social media; there are numerous revenue management tools in the marketplace today. Some of these Read More

How Social Media Savvy is Your Hotel’s General Manager

How Social Media Savvy is Your Hotel’s General Manager?

Social Media On Mar 22, 2012  By  0

Thanks to social media, the role of the hotel manager has gotten a lot more complicated. How are they faring so far? Well, who hasn’t Read More

Making Social Media An Asset To Your Hotel, Part 3 (Sales & Marketing)

Making Social Media An Asset To Your Hotel, Part 3 (Sales & Marketing)

Social Media On Mar 22, 2012  By  0

  Marketing using social media requires a different discipline and expertise from traditional and online marketing. Just as radio ads don’t translate well to television, Read More

Making Social Media An Asset To Your Hotel, Part 1

Making Social Media An Asset To Your Hotel, Part 1

Social Media On Mar 20, 2012  By  0

Over the next few weeks, we’ll share our learnings on how social media can benefit the various departments and stakeholders at a hotel or hospitality Read More

Google Plus for Hotel Marketing The Quick Guide Part II

Google Plus for Hotel Marketing: The Quick Guide Part II

Social Media On Mar 19, 2012  By  0

Examples of Hotels using Google Plus As I write this, there are still far too few hotels actively engaged on Google Plus. It’s the early Read More

Google Plus for Hotel Marketing

Google Plus for Hotel Marketing: The Quick Guide Part I

Social Media On Mar 19, 2012  By  0

 When Google, arguably the world’s most powerful internet company – and a company legendary for hiring the smartest engineers in the world – launches its Read More

Social Media Superfans in 3 easy steps

How To Find The Hotel Social Media Superfans in 3 easy steps

Social Media On Mar 19, 2012  By  0

With Social Media there has evolved a new expression for the ideal customer. This expression is Superfans. Who are they? Where are they? Why should Read More

Social media and hotel operation

Making Social Media An Asset To Your Hotel, Part 2: Operations.

Social Media On Mar 16, 2012  By  0

For a hotel’s operations staff, daily and trended reports of guest satisfaction surveys (or solicited guest feedback) provide critical insights into operational performance. However, for Read More