hotel website’s conversion rate

5 simple steps to boost your hotel website’s conversion rate

SEO On Oct 12, 2016  By  0

Do you find your website generating a large volume of traffic but not yielding enough conversions? This is one of the greatest challenges many hoteliers Read More

language

Why your hotel website should offer more than one language

SEO On May 26, 2015  By  0

  Nowadays, the majority of travellers use the Internet as their primary tool for discovering parts of the world they want to visit, attractions they Read More

Financial & Competitive Advantages of an Effective Hotel SEM Strategy

Financial & Competitive Advantages of an Effective Hotel SEM Strategy

SEO On May 19, 2015  By  0

The following article was published in the Spring 2015 Boston Hospitality Review. Published with the permission of Boston University’s School of Hospitality Administration and the Read More

How to Choose the Right Option for Your Property Website

How to Choose the Right Option for Your Property Website: Adaptive vs. Full Responsive Design in Hospitality

Blog, SEO On Dec 6, 2014  By  0

Today, there are two prevailing “schools of thought” regarding website design and optimizing the hotel website for the multi-screen device world we live in: Responsive Read More

Dynamic content

How Dynamic Content Personalization Maximizes Website Revenues and Increases Customer Loyalty.

SEO On Oct 14, 2014  By  0

Traditionally, hotel websites have served the same content to all site visitors regardless of their preferences, demographics, and even geographic location; Every website visitor is Read More

increase website traffic

Five tips to increase website traffic without using direct links

SEO On Sep 9, 2014  By  0

Most business owners understand how important a company’s online visibility is for the bottom line, which is why driving traffic to your website is one Read More

Copywriting Mistakes

4 Hotel Copywriting Mistakes Costing You Bookings?

SEO On May 2, 2014  By  0

In the image-driven world of hotel marketing, it’s easy to underestimate the power of words. Stunning photos grab people’s attention, but well-crafted copy provides that Read More

website conversion

Behavioural economics techniques to improve hotel website conversion

SEO On May 1, 2014  By  0

Attracting new website visitors can be costly and many marketing budgets simply won’t stretch to cover expensive brand awareness campaigns. So how do you increase Read More

meta-search

Four ways that meta-search can help hotels take on the OTAs

SEO On Apr 16, 2014  By  0

Meta-search is maturing and has a huge impact on how consumers purchase travel today. It should also have a big impact on how hotels market and Read More

What hoteliers need to know about SEO

What hoteliers need to know about SEO

SEO On Apr 2, 2014  By  0

With Google releasing over 500 algorithm updates each year and search engine results constantly in flux, SEO best practices are always evolving. And with search Read More