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Hotel Revenue Management: From Theory to Practice

Jun 3, 2014  By 

Hotel Revenue Management From Theory to Practice1

This research monograph aims at developing an integrative framework of hotel revenue management. It elaborates the fundamental theoretical concepts in the field of hotel revenue management like the revenue management system, process, metrics, analysis, forecasting, segmentation and profiling, and ethical issues. Special attention is paid on the pricing and non-pricing revenue management tools used by hoteliers to maximise their revenues and gross operating profit. The monograph investigates the revenue management practices of accommodation establishments in Bulgaria and provides recommendations for their improvement.

The book is suitable for undergraduate and graduate students in tourism, hospitality, hotel management, services studies programmes, and researchers interested in revenue/yield management. The book may also be used by hotel general managers, marketing managers, revenue managers and other practitioners looking for ways to improve their knowledge in the field. 

Contents

Chapter 1 Introduction to hotel revenue management

7

   
Economic fundamentals of hotel revenue management

13

   
Hotel revenue management system

22

   
Hotel revenue management process

34

   
Hotel revenue management metrics

43

   
Market segmentation profiling and targeting

56

   
Information provision for the revenue management process

66

   
Revenue management analysis

70

   
Pricing hotel revenue management tools

98

   
Non pricing hotel revenue management tools

114

   
Combined hotel revenue management tools

135

   
Managing revenues in various hotel revenue management

149

   
Hotel revenue management ethics and relationship marketing

158

   
Revenue management practices of accommodation

163

   
Concluding thoughts

187

   
References

188

   
Revenue management forecasting

79

   
Value creation

87

   
Copyright  
   

 

 

HOTEL REVENUE MANAGEMENT from Theory to Practice

About Stanislav Ivanov

Stanislav Ivanov

Dr. Stanislav Ivanov is Associate Professor and Vice Rector for Academic Affairs and Research at International University College, Bulgaria. He is the Editor-in-Chief of the European Journal of Tourism Research (http://ejtr.vumk.eu)

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