Home Books Hotel Sales and Revenue Management Book 2.0

Hotel Sales and Revenue Management Book 2.0

Aug 29, 2008  By 
 Untitled
About the Book 
Hotel Sales and Revenue Management Book 2.0 reflects the changes that Web 2.0 has brought to the hotel industry. Web 2.0 represents a seismic shift in how hotel sales, marketers and revenue managers perform their jobs – separating those that will be average and those that will be awesome!

Do the basics still matter? Yes, but the basics have morphed into a new dynamic driven by changes in the buying habits of customers that increasingly use the internet and social media to make their choices. This shift applies to all segments – from the leisure traveler to the sophisticated meeting planner professionals. 

Understanding this shift, its evolution and applying the new basics, this book provides a handbook for succeeding in a Web 2.0 world. It is an exciting way and creative approach to hotel sales and revenue management!  

Table of Contents

Hotel Sales

1

   
The Habits Of Successful Hotel Salespeople Series

6

   
Hotel Sales Basics

16

   
Market Trends

45

   
REVENUE MANAGEMENT The Strategies that Guide the Hotels Revenue Maximization

62

   
Independent Hotels and Resorts

116

   
A Shot of Customer Service

128

   
Postscript

148

   
Copyright  
  
 

About Carol Verrt

Carol Verrt

Carol Verret was the founder of Carol Verret Consulting & Training provides consulting and training services to companies and organizations in the areas of customer service and sales and marketing. 

Carol Verret passed

Related Post