Do the basics still matter? Yes, but the basics have morphed into a new dynamic driven by changes in the buying habits of customers that increasingly use the internet and social media to make their choices. This shift applies to all segments – from the leisure traveler to the sophisticated meeting planner professionals.
Understanding this shift, its evolution and applying the new basics, this book provides a handbook for succeeding in a Web 2.0 world. It is an exciting way and creative approach to hotel sales and revenue management!
Table of Contents
|The Habits Of Successful Hotel Salespeople Series||
|Hotel Sales Basics||
|REVENUE MANAGEMENT The Strategies that Guide the Hotels Revenue Maximization||
|Independent Hotels and Resorts||
|A Shot of Customer Service||