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The Importance of Social Media For Restaurants
By Loop Benbria on Nov 17, 2018According to a Cornell University study, 59 percent of chain restaurants and 79 percent of independent restaurants use social media: It’s a booming marketing tactic Read More
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Revenue management automation for the modern hotelier
By Digna Martinez Kolar on Jun 6, 2017A common challenge for hotels is having too many cooks in the revenue management kitchen. A revenue manager may leave a strategy meeting confident they’re Read More
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How to lose revenue in ten ways
By Digna Martinez Kolar on Jun 6, 2017As the old saying goes: “There’s a fine line between love and hate.” The same could be said for your revenue strategy and its ability Read More
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Don’t Be Afraid to Prioritize Direct Bookings Over OTA Bookings
By Maeve Walls on Apr 12, 2017The balancing act between third party channels and your own hotel website is often a difficult one. Once you make the decision to Read More
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The Merchant Model Effect on ADR, RevPAR & Profitability
By Richard Evans on Apr 12, 2017Is stating that the industry standard of ADR and RevPAR “is an imperfect science” a provocative statement? Two ocean front hotels (Exhibit “A”) sit side Read More
Recent Articles
Will Facebook Recommendations create a new channel for hotel bookings?
by Nancy Huang December 27, 2016 Comments Social Media Facebook has recently launched a new tool to help users discover new experiences, things to do, events, and services based on Read More
Evolving expectations for revenue managers
Attracting and retaining top revenue management talent can be a challenge these days. Owners and general managers often ask me what appears on the surface Read More
Should We be Concerned About ADR?
rojections for 2017 and beyond by STR, CBRE and PKF all call for anemic occupancy growth at best, notwithstanding record occupancy levels for the U.S. Read More
The Ultimate Sales Negotiations in 5 Successful Tips
Remember, your ultimate goal is to give away as little as possible in order to close the Deal. Every time you discount your product or Read More
Top 10 Trends in Hospitality for 2017
Just 10 years ago, Facebook morphed into a mainstream business tool, Twitter arrived, the iPhone exploded on the scene and Android phones were born. Today, Read More
3 Effective Strategies to Create Engagement on Social Media For Hotels
Whether your hotel is already active on social media and are looking for new ways to connect with your audience or are new to social Read More
Which Social Media Channel Has the Most Positive Impact on Your Hotel’s ROI?
By now your hotel’s digital marketing strategy should be incorporating social media as one of the main components to driving traffic to your website, raising Read More
Three Ways to Optimize Social Media for Hotels
It’s difficult to believe another year has come and gone! Since 2015 is right around the corner, it’s a good time to take a look Read More
Facebook’s Latest Updates: Guidelines for Hospitality
No surprise here – more updates from Facebook! Over the past week, Facebook has unveiled a variety of significant updates. An update in the news Read More
6 Questions to Ask When Investing in a Revenue Management Solution
Having worked intimately with revenue management solutions, implementations and training at many different hotel portfolios such as InterContinental Hotels Group, Shangri-La Hotels, Pan Pacific Hotels and PARKROYAL for nearly two decades, I’ve experienced Read More
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