Recent Articles

Why are hotels sleepwalking into a state of increased OTA dependency?

Why are hotels sleepwalking into a state of increased OTA dependency?

OTA On Feb 17, 2016  By  0

For over the 15 years that I have been within this industry, independent hotels here in Europe have been always dependent on agencies – initially Read More

Why social selling is a hotel marketer’s best friend

Why social selling is a hotel marketer’s best friend

Social Media On Feb 17, 2016  By  0

Let’s start with the definition – what is social selling? It is leveraging your professional brand to fill your pipeline with the right people, insights, and relationships. Read More

9 hotel booking trends to watch

9 hotel booking trends to watch

Reservation On Feb 17, 2016  By  0

As the world of hotel online bookings moves forward at a furious pace, it has become harder to track changes and innovations. Equally importantly, it Read More

Facebook Videos

Facebook Videos: The Heat Is (Still) On!

Facebook On Jan 30, 2016  By  0

When it comes down to effective storytelling, there are few marketing tactics as popular as video, through images, sound and movement, videos appeal to a Read More

Revenue Management & CRM

Resolving the Conflict between CRM and Revenue Management

Blog On Jan 30, 2016  By  0

Revenue management focuses especially on short and long term profit maximization and is an essential tool for hotels to make profit. On the contrary, customer Read More

How will OTAs evolve in 2016?

How will OTAs evolve in 2016?

OTA On Jan 24, 2016  By  0

In the past two or three years, I was fortunate to speak at a variety of travel industry events about the state of online distribution Read More

TripAdvisor announces world’s top hotels with its 2016 Travellers’ Choice Awards

TripAdvisor announces world’s top hotels with its 2016 Travellers’ Choice Awards Exclusive

Hospitality On Jan 24, 2016  By  0

TripAdvisor today announced the winners of its Travellers’ Choice awards for hotels. Now in its 14th year, the Travellers’ Choice awards have recognised more than 7,000 properties Read More

catering sales

Tips for catering sales training in 2016

Resturant On Jan 24, 2016  By  0

Although much has changed in recent years regarding the profession of hotel catering sales, one fact that remains the same is that it can be Read More

Using Facebook Messenger to increase guest satisfaction and RevPar performance

Using Facebook Messenger to increase guest satisfaction and RevPar performance

Facebook On Jan 22, 2016  By  0

Hotels have in general been slow at introducing new ways to connect and interact with their guests directly to their mobile, especially considering a vast Read More

Revenue Management in Independent and Small Hotels.

Revenue Management in Independent and Small Hotels.

Blog On Jan 15, 2016  By  0

As the hospitality industry is growing, not only in size, but also in terms of sophistication and expectations of return on investment (ROI), the scene Read More