Recent Articles

Why Guests Still Call Your Voice Reservations Channel And What You Should Do About It

Why Guests Still Call Your Voice Reservations Channel And What You Should Do About It

Reservation On Feb 26, 2016  By  0

If someone would have surveyed hoteliers in the early 2000′s as online bookings were growing exponentially each year, few would have predicted that by now Read More

Airbnb

The Impact of AirBnb on Hotels and Hospitality Industry

Blog, OTA On Feb 22, 2016  By  0

The emergence of multi-sided technology platforms, collectively known as the “sharing economy”, has enabled individuals to collaboratively make use of under-utilized inventory via fee-based sharing. Read More

The 2016 Smart Decision Guide to Hospitality Revenue Management

The 2016 Smart Decision Guide to Hospitality Revenue Management

RM System On Feb 22, 2016  By  0

The 2016 Smart Decision Guide to Hospitality Revenue Management is now available for complimentary download  Starfleet Research, the IT market research arm of Starfleet Media, has announced Read More

STR

Top 10 Global Highlights of 2015

Hospitality On Feb 17, 2016  By  0

STR is proud to present our infographic which highlights how the global hotel industry scene was shaped in 2015. Explore all the data insights for Read More

Why are hotels sleepwalking into a state of increased OTA dependency?

Why are hotels sleepwalking into a state of increased OTA dependency?

OTA On Feb 17, 2016  By  0

For over the 15 years that I have been within this industry, independent hotels here in Europe have been always dependent on agencies – initially Read More

Why social selling is a hotel marketer’s best friend

Why social selling is a hotel marketer’s best friend

Social Media On Feb 17, 2016  By  0

Let’s start with the definition – what is social selling? It is leveraging your professional brand to fill your pipeline with the right people, insights, and relationships. Read More

9 hotel booking trends to watch

9 hotel booking trends to watch

Reservation On Feb 17, 2016  By  0

As the world of hotel online bookings moves forward at a furious pace, it has become harder to track changes and innovations. Equally importantly, it Read More

Facebook Videos

Facebook Videos: The Heat Is (Still) On!

Facebook On Jan 30, 2016  By  0

When it comes down to effective storytelling, there are few marketing tactics as popular as video, through images, sound and movement, videos appeal to a Read More

Revenue Management & CRM

Resolving the Conflict between CRM and Revenue Management

Blog On Jan 30, 2016  By  0

Revenue management focuses especially on short and long term profit maximization and is an essential tool for hotels to make profit. On the contrary, customer Read More

How will OTAs evolve in 2016?

How will OTAs evolve in 2016?

OTA On Jan 24, 2016  By  0

In the past two or three years, I was fortunate to speak at a variety of travel industry events about the state of online distribution Read More