Recent Articles

Hotel Distribution Idea

It’s Official: The Dumbest Hotel Distribution Idea!

GDS On Jul 31, 2010  By  0

In my previous articles I have argued that certain hotel distribution ideas and channels are not only detrimental to the hotel industry from a pricing Read More

The Importance of Revenue Management Principles

The Importance of Revenue Management Principles

Revenue Management On May 16, 2010  By  0

Ask any hotel general manager (and certainly every revenue manager) and they’ll explain exactly how important revenue management is to running a profitable lodging enterprise.  Read More

Initiative

Can Hoteliers Take Back The Initiative From OTAs?

OTA On May 15, 2010  By  0

Since 2008, OTAs have increased their market share in hotel distribution by nearly 45%. This is a serious setback for the hospitality industry and a Read More

Dummy

Revenue Management for Dummies (like me) – Part Two

Revenue Management On May 12, 2010  By  0

Knowing Why is More Important than Knowing How I received such an overwhelming response from my last article on revenue management; I thought this might Read More

A Social Media Refresh for Hotels

A Social Media Refresh for Hotels

Social Media On May 10, 2010  By  0

Social media programs tend to start with a flurry of activity and then either take over our life or fade into obscurity. At one end Read More

Golf 9

Basic Yield Management For Golf Industry Part I

Golf On May 6, 2010  By  0

Abstract For more than 20 years, yield management has been an indispensable tool for increasing profits within the highly competitive airline industry. The technique has Read More

Golf

Basic Yield Management For Golf Industry Part II

Golf On May 6, 2010  By  0

Application within Other Industries The practice of yield management began to expand beyond the airline industry starting in the early 1990s. Hotels, cruise lines, car Read More

Golf 4

Basic Yield Management For Golf Industry Part Part III

Golf On May 6, 2010  By  0

  Demand Management Decisions Central to yield management are the decisions needed to estimate demand and its characteristics, and to manage that demand using price Read More

how to get your staff upselling

How to get your staff Upselling

Back To Basics On May 5, 2010  By  0

Upselling is something we are all exposed to from time to time. And whether you sell meals, bedrooms or widgets, it’s a technique that can Read More

new Customers

Do you really need new Customers? What Hospitality Businesses can learn from Retail

Hospitality On May 4, 2010  By  0

Many in the Hospitality Industry felt they knew everything about the Customer Experience. Even the very definition of Hospitality percolated with terms like care, attention, Read More