Recent Articles

OTA's Marketing Strategies

Understanding the Marketing Strategies for OTA’s vs Hotels Website

Blog On Jan 10, 2016  By  0

Expedia, Booking.com, Kayak and Hotels.com are prolific spenders on Google AdWords, regularly logging in the top fifty search engine marketers by spending an average of Read More

Hotel Sales vs Hotel Revenue

Hotel Revenue VS Hotel Sales !

Revenue Management On Jan 7, 2016  By  0

Marketing Segmentation has been the standard through which hotels have reported revenues for many decades.  The result is that many executives feel comforted by this format Read More

The Revenue Management Business Process

The Revenue Management Business Process, Designed to Produce Results

Revenue Management On Dec 26, 2015  By  0

The unique aspect of the hospitality industry when compared to many others is that lodging establishments come in all sorts of shapes and sizes. Some Read More

Top 10 Hotel Trends for 2016 And how to impact your hotel’s bottom line in 2016

Top 10 Hotel Trends for 2016 And how to impact your hotel’s bottom line in 2016

Hospitality On Dec 12, 2015  By  0

2016 promises to be the most profitable year our industry has ever seen due to strong rate growth, minimal supply impact, low interest rates and Read More

Top 10 Hotel Trends for 2016

Top 10 Hotel Trends for 2016 And how to impact your hotel’s bottom line in 2016

Hospitality On Dec 3, 2015  By  0

2016 promises to be the most profitable year our industry has ever seen due to strong rate growth, minimal supply impact, low interest rates and Read More

Merchant Model Effect on ADR and RevPAR

The Merchant Model Effect on ADR and RevPAR

Back To Basics On Dec 3, 2015  By  0

Is stating that the industry standard of ADR and RevPAR “is an imperfect science” a provocative one? The Merchant Model has been used by Wholesalers, Read More

hottest-food-beverage-trends-restaurants

Hottest Food and Beverage Trends in Restaurants and Hotel Dining for 2016

Resturant On Dec 1, 2015  By  0

The two most noteworthy trends in for 2016 have nothing to do with food;  Big disrupters are a revolution in high-speed food delivery to homes Read More

Resturant Reservation Tools

Restaurant Reservations Optimization Tool by Cornell

Resturant On Dec 1, 2015  By  0

A new tool from the Center for Hospitality Research (CHR) allows restaurateurs to optimize their reservations and seating using Microsoft’s Excel spreadsheet. The tool and Read More

Facebook ads

10 Ways To Target Travelers With Facebook Ads.

Facebook On Nov 29, 2015  By  0

With an active user base of more than 1.55 billion people, Facebook has become a major player in the online marketing sphere, in particular within Read More

Google Plus for Hotels: How to Get Started

How Hoteliers Can Leverage the New Google + Layout.

Google+ On Nov 28, 2015  By  0

Google has recently rolled out a new and simple Google + layout and to see the new changes, you will need to opt in to Read More