Home Books Revenue Management for the Hospitality Industry

Revenue Management for the Hospitality Industry

Nov 24, 2010  By 

 Revenue Management for hospitality

Description
Revenue Management for the Hospitality Industry  This is the first text that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. RM in Action shows how the revenue management principles can be clearly illustrated using real-world examples reported in various news outlets. RM on the Web offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices.Revenue Management for the Hospitality Industryis filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry.

Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, students will discover how they can incorporate revenue management principles and best practices. The core of revenue management of a hospitality organisation is to, as the authors explain, “charge the right price, to the right customer, for the right product, through the right channel, at the right time.” The book is intended for students with prior knowledge and understanding of the hospitality industry, and will explain what they need to know and how to be successful.


Table of Contents
Chapter 1: Introduction to Revenue Management.

Chapter 2: Strategic Pricing.

Chapter 3: Value.

Chapter 4: Differential Pricing.

Chapter 5: The Revenue Manager’s Role.

Chapter 6: Forecasting Demand.

Chapter 7: Inventory and Price Management.

Chapter 8: Distribution Channel Management.

Chapter 9: Evaluation of Revenue Management Efforts in Lodging.

Chapter 10: Revenue Management for Food and Beverage Services.

Chapter 11: Evaluation of Revenue Management Efforts in Food and Beverage Services.

Chapter 12: Specialized Applications of Revenue Management.

Chapter 13: Building Better Business.

    Buy it now from Amazon

Related Post