Revenue Management provides a solid understanding of revenue management’s key concepts and the selective application of its most effective strategies for hospitality operations. This new book explores the applicability of revenue maximization strategies and their operational aspects. It provides readers with a concise understanding of this important discipline.
Table of Contents
Chapter 1: What Is Revenue Management?
Chapter 2: Measurement
Chapter 3: Tactical Revenue Management
Chapter 4: Strategic Revenue Management
Chapter 5: Revenue Management’s Place in Hotels
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